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Aunt Jemima's Marketing Marketing campaign from the Past due 19tl to the Past due 20tl Century

Project id 1012781
Subject area Biology
Document type Essay
Words 3340
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In the past due 1880's i9000 in Missouri two males called Chris T. Charles and rutt G. Underwood created a revolutionary instant pancake flour mix. The brand was made by them after going to a theatre and viewing ladies in blackface, aprons, and crimson bandanas performing a overall performance of a music permitted "Old Cousin Jemima." This well-known music of the period motivated them to make use of this extremely picture as their business logo design. Underwood and rutt utilized many different methods to take advantage of this brand-new picture. They used posters, live appearances, memorabilia, and of course on the product itself. These two guys utilized marketing in a method where it quickly connected picture and item in such a method that a enduring impression is normally developed in the public's brain. They utilized a smart advertising technique that advertised the idea that Cousin Jemima was a genuine make who produced the greatest pancakes in the sth. To understand the background of the stereotype about African-american American females and why they spent therefore very much period in the kitchen now there needs to be an understanding of how African-american American females had been believed to end up being capable to manage warmth better due to their darker epidermis, so that that can be why they had been designated the careers closest to the furnaces and ranges. Aunt Jemima's relationship with the South was intentionally filled with romanticism and intrinsic values. She was produced to stand for the wonders of the Aged and New Sth. Those who might have been prone to think that the New South had nothing of quality left to contribute after war and slavery needed to look no further than Aunt Jemima's pancake mix to see otherwise The way they did this was by taking the image of a stereotypical depiction of African American women as servants, and portrayed these servants as fat, unattractive, but happy. Great aunt Jemima can be a quality.

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