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Verizon Wireless may be losing at least one competitive advantage as a consequence of lack of knowledge concerning the way that employee benefits packages in the wireless industry compare. Various studies have revealed that valuable workers and top gift candidates are highly affected by employee benefits packages regarded as great (Paterson, 2013). The leadership group's decision and involve organizational expansion, translates into both keeping current employees and enticing fresh candidates to join, an area where a top employee benefits package is an important contributor. With this consideration, as well as factoring in the issue of a lack of updated information, it was ascertained there was a critical need for a current benefits package contrast. The investigative steps necessary for this investigation for this Capstone Project were discovered in Section III, and this subsequent chapter, Department IV, submits these findings. Comparative Analysis Procedure The basic aim within this Capstone Project's would be to detail how Verizon Wireless's benefits package compares in the industry, by method of comparative analysis and implementation of a specific design plan including the Exploratory Approach and Mixed Method strategy. Using these methods, data were collected directly from the six organization's public websites, together with additional scholarly sources when necessary. Due to the complexities and amount of information, the Rational Choice Theory was employed to develop a technique that was calculative and ethical. The character of the theory also provided concrete determination of alternatives, and proper interpretation and subsequent recommendations. Effectively managing the huge amounts of qualitative data required a quantitative coding system to b.. .