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Global Communications Essay

Project id 1012384
Subject area Biology
Document type Essay
Words 3403
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Global Communications Paper This paper will start with an overview of Global Communications present circumstance. This will be followed by Global Communications Leadership team's plan for financial recovery. The author will then present a situation analysis that will include issues and opportunities identification and stakeholder's perspectives. Then Global Communications end state goals will be presented, followed by a gap analysis definition and the conclusion. Overview Global Communications is a telecommunications company who along with many others are trying hard to stay in operation. Their stock price has dropped over 50% in the previous 3 decades. A significant problem afflicting this industry is competition between local, long distance, and global markets; they are all fighting for the identical market share. Another problem is the entrance of cable companies into the industry offering packages which include telecommunication options along with services for computers and televisions. Global Communications senior leadership plan The leader senior leadership group of Global Communications has developed a two part plan to grow the enterprise. The following is their plan: First, they plan to realize growth through the introduction of new services, primarily to its small business and consumer customers, who will now be served in both local and long-distance markets across the nation. To compete with the local telephone and cable companies, Global has created alliances with a satellite provider to provide video services in addition to a satellite version of broadband. Partnership with a wireless provider will allow the small business owner anytime Internet access using wireless telephone or PC cards. Even company information hosted in mainfr...

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