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Why News Stories Must be Effective News stories will need to fulfill four standards points; 1. It has to exist. 2. It must communicate. 3. It has to make assertions of fact. 4. It has to make assertions or claims about worth. However, none of these four are enough because a story may exist but not be perceived; it might communicate but not be known; it might make assertions but not be considered; also it may make value judgments that audiences disagree with. Thus the criteria points have to be expanded, as follows; A story must exist, which means it must be embodied in physical/sensory objects, and those needs to be available and perceived by the audience. This requires some type of physical existence in written words, sounds, and images. This permits the viewers to pay more attention. A story must communicate and be known. This requires the viewers understand the symbols; speak the language and be able to see it. The symbols and meanings must also be clear enough to be discerned; the images can't be distorted beyond recognition. A story must make include facts and has to be considered. To be believed, it needs a number of matters: It must create experiential or "narrative" awareness to the audience. The viewer must have reason to believe the story is untrue. There are two reasons for it. To begin with, there might be evidence. Before we stressed about "visual truth" videotapes and pictures have been considered reliable types of evidence. Now they are not as important. Assertions of fact made by authorities or well-known people are another illustration of what we count as evidence. Secondly, for a story to be considered, th...