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There has been a steady increasing growth in the technology world. Firms have needed to strategically place themselves in a manner that they can accommodate with the changing and growing technology to deal from the highly competitive atmosphere. Many business ventures in the marketplace place use state of the art information technology. All companies need to develop ways in which to benefit from the opportunities created by the growing technology. The Ipad is one of the recent technologies making a difference within the business environment. It premiered on May 28, 2010 in Australia Canada along with Japan and other European Nations. There was a positive reaction from fans of this device. The ipad has introduced a number of business opportunities for the publishers while at exactly the exact same time supplementing traditional uses of different technology. It therefore has needed new layout for applications and a set of policies and skills. The Ipad seems to be changing the way that people do business every day. For publishers, it presents a big business chance. According to the Pressmart (2010) there have been more than a million applications downloaded on the day the Ipad hit on the market created by books trying to take advantage of their Ipads performance capacities as a tablet. Businesses publishing magazines or newspapers are now able to benefit hugely by the use of this Ipad. It's possible to allow them to produce their own ipad program which will help reach another level in the digital media. The Ipad program from Pressmart could provide new opportunities to publishers like building new awareness, building audience participation and participation, reaching the target markets and selling to them. Publishers could present their clients mor...