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User According to the invention based study, has been proven to play a considerable part in determining the success of new product research (O'heocha and Conboy, 2010). Users and consumers are believed to play an overriding role in innovation process across broad range of industries. Literature has emphasized the varying function of consumer involvement related to different sectors. Slow moving sectors involve a great user involvement contrary to the large paced technological industry. Innovation was regarded as a coupling process which is initiated by the minds of ingenious people. However, critiques have argued the usefulness of the consumer involvement in the process of product development (Woolgar, 1991). Among a common techniques which is deployed by manufacturing firm for outsourcing their product growth is crowdsourcing (Kleemann et al., 2008), which may lead to the way organizations use the innovation of their users. Conflict of intellectual property appropriate for brand new developed product is largely recognized as an issue both for the manufacturing companies and consumers. Additionally, increased prices and lack of trust puts the quality of end product in danger, which is a by-product of crowdsourcing (Hautz et al., 2010). This essay focuses on the increased involvement of the end consumer in creation procedure. The next section of this essay highlights the available literature about the notion of early involvement of users as a positive catalyst of successful production innovation. The next component also highlights a contrary view of user participation, which is linked to uselessness of user input from the process of creation. This essay concludes that supervisors of manufacturing companies needs to have a holistic view of user involvement in innova...