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Color Psychology by Kendra Cherry Essay

Assignment id 1008770
Discipline Biology
Assignment type Essay
Words 3436
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Many different methods are used by producers to lure target consumers into buying their merchandise, but perhaps the most frequent is placing an advertisement in a wide-spread magazine. Frequently the ad producer will go to great lengths to create publicity or to promote an item, event into the extent of paying thousands and thousands of dollars to put an ad in a fashion magazine. These ads are designed not just to receive their product publicity, but also to jumpstart other businesses which produce clothes. The advertisement designer aspiration is to create the advertisement with characteristics to entice the target consumer as she's flipping through the magazine. The advertisement I discovered was a Target ad, situated in Vogue. This ad uses models, text, and shock value to entice clients to purchase the featured clothing and "play pattern" The very first feature a client finds out when considering the Target ad, are 3 girls dressed in Merona clothing. Among the models is an African American woman. This makes those with dark skin feel that they can buy these clothes too. All odds of race discrimination are eliminated, and Target may be able to sell the clothes to a broader variety of women. The smiling, laid-back poses of the 3 models create a pleasant, attractive mood for people who read the ad. The objective of this is to make the clothes seem more inviting to the target customers. Customers feel that if they purchase the item, they also will be happy and relaxed like the models. Each of the models have brown suede shoes, yet each is a different style. Suede shoes portray comfort, coziness, and endurance. When customers see the suede shoes, a sense of relaxation and luxury engulfs them. The target customer may feel that having those suede shoes will make them fit it, but they ca...

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