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For any business to be successful, the suitable marketing strategy has to be set in place. This is because every company has a goal of attaining and retaining its customers who will propel its operations. The 4Ps model of advertising is the ideal choice any business can make. This model will aid the business to know the clients' needs, tastes, expectations, decision-making procedures, and also the areas that the company should emphasize in client communication. The 4Ps in marketing stand for product, price, place and promotion, and they are important for a company to have the ability to entice customers. The item refers to products and services a business offers to its clients. These products and services need to be appealing to the customers because of their quality, the features they need, and warranties along with other attributes. The item should satisfy the requirements of the marketplace targeted. The second P which is price denotes the amount the business charges for the item. Determining the cost should reflect the ideal positioning of this item from the market where the cost should cover the purchase price of the product including the profit margin. The next P is the location which is the area or channels used to get the product. A business that offers its solutions to the local community is in the end of the supply chain thus it supplies straight to the clients while the global company needs intermediaries. Both companies need market coverage that can be discerning or intensive or maybe exclusive. The final P that's marketing refers to the advertising to be able to let folks understand what the business must sell. It aims at telling people what the product is, how they could use it and the reason why they require the product (Ehmke, et al, 200...