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Privacy and the Web The Internet provides a wealth of resources for information, products, and services of all types, making it a suitable place for consumers to explore themes and make purchases. Although Internet users understand that some personal data will be required to make a purchase, they are frequently unaware of the private data which may be gathered without their knowledge simply by visiting a Web page or reading email. This paper addresses a number of the manners unauthorized private information has been and is being accumulated and measures that may be taken to stop or avert this collection. To make an internet purchase, an Internet user must offer a certain amount of private information to the vendor. This information usually contains the consumer's name, address, phone number, e-mail address, and credit card information. There have been many reported instances of safety failures at online vendors of services and products. As a result of this publicity, many Web users are aware that there's a possibility of the information that they provide to get exposed to the world whether by human error, careless safety practices by a vendor, or even a successful attack by a hacker. But most users are not aware of the amount of private information that can be collected without their approval when they perform such ordinary things as seeing a Web page, opening a document, or even studying an e-mail message. How can personal information be collected without the user's knowledge? Info about an Internet user can be collected in many ways, including the underlying protocol of the Internet, вЂњcookiesвЂќ, banner advertisements,"Web bugs", and hi-tech "toys". A user can also provide information to an online seller to decrease annoyances. Almost every.