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The Marketing Environment and Consumer Choice Date Introduction One of the greatest methods for improving corporate image from the auto market is by making sure that the business satisfy the needs of customers. These demands would incorporate the utility based on their productand also the security assurance of the brands and also the overall top performance in the life evaluation as for the environmental effects. There is a international concern over the carbon dioxide emission from the Automobile sector and the consumers are now provided an opportunity to adopt a lifestyle that is fond to the surroundings. The electric and Hybrid brands have promised to revolutionize and rival the standard automobiles in their economy on fuel and their friendliness to the environment. This shift cannot only be economic but advantageous to the humanity as well as their future generations which anticipate us to pass on the very best of this environment we can afford. But marketing of such zero-emission vehicles (ZEVs) has introduced many questions in the public sector as regard to the desired coverage, technological shift uncertainties and surprising demand (Mills 2008). This paper evaluates the current advertising environment for ZEVs, the variables which influence consumer choice and the obstacles to adoption of ZEVs in the Australian context. The present advertising environment for ZEVs like electric cars and hybrid automobiles In the aftermath of global environmental concern, hybrid and electric cars are proven to be kinder goods into the environment in their own bid to limit the emissions especially in the world where endless streets and constant automobile travel are harming the ozone layer in a high speed. Subsequently, the need of this green electric and hybrid cars goes up thus developing a dire need...