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The Ford Mustang 10332 HARLEY DAVIDSON. Discusses the firm's target market, product plan, price, location, promotional activities. Influence of Japanese exports and the way HD needed to ask tariff protection; HD's near-demise and subsequent retrieval. 8p. 34f. 13b. 10329 SPORTS FRANCHISE MARKETING. A critical study of the modern growth of sports franchise advertising through the media, novelty sales, and product reviews. Differences between various sports in advertising approaches are pointed out. 9p. 17f. 9b. 10245 AMERICAN AIRLINES - GLOBAL MARKETING. A marketing plan for American Airlines growing international operations. Contains a comprehensive industry and market analysis, including a step-by-step analysis of American's present competitive position vis-a-vis both nationally (Delta and United) and foreign (British Airways, SAS, Lufthansa, etc.) competitions. Includes a proposal for an advertising program using a one-year $40 million budget made to place American Airlines since the premier U.S. flag company among business fliers. 25p. 69f. 43b. 10243 THE GAP, INC.: MARKETING PROFILE. This paper provides a marketing profile of The Gap, Inc.. Following an summary of the business and its advertising environment, the research considers The Gap's segment strategy, profiles its product lineup, summarizes its method of supply, and discusses its own pricing and advertising policies. The analysis concludes with an evaluation of The Gap's current place and makes recommendations for future improvements. 12p. 40f. 27b. 08461. MARKETING PROFILE OF COCA-COLA COMPANY. Evaluation of the organization's promotion program of its main product, first formulation Coke. The analysis comprises a detailed analysis of the company's ma...