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Over recent years that the wireless telecommunications industry has undergone a multitude of changes and undergone rapid expansion. Advances in technology and consumer demand have fueled this expansion and research shows that this expansion will continue in the years to come. This paper will analyze the basis for these tendencies in consumption patterns, to include the utility based on the merchandise, changes in demand, market prices and the elasticity of demand of wireless services. Utility is described as the "satisfaction one get from consuming a good or service" (Colander, 2004, p.179). The utility derived from the use of wireless communications apparatus comprises freedom from being tied to a place, the hope of greater productivity, and cost savings from free long distance. Another part of utility is how wireless devices are utilized today. In the marketplace "the cell phone is not only a communication device but a system that helps the exchange of ideas and also, increasingly, goods and services" (Key, 2005, p.52). This tells us that consumers envision cellular phones as not only a means to keep in touch, but as a way to collaborate with others, shop for products, and entertain themselves. As wireless communication businesses recognize the utility derived from their products and services they can develop more services and further increase the demand for their offerings. The demand for wireless communications devices has increased in recent years due in large part to price d.. .