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Blue ocean strategy is a strategy that intends to make the competition irrelevant by finding ways to generate uncontested market space (Media Marketing, 2012). By implementing this strategy, a company is being made to align their process associated with production, prices and costs actions (Media Marketing, 2012). By utilizing the blue ocean strategy, Ambang Mata will attain higher returns and also will continue to live in the marketplace. Among the strategy being suggested has been setting up a research and development section (R&D) might also rather helpful in analyzing the current market trend as well as developing a new merchandise. The research team may perform more surveys to comprehend the sector and also pay attention to the customers' demand. This will help Ambang Mata to mitigate the risks of creating products that don't needed by the market. For example, a study had shown that about 78% of their tablet-owning parents allow their children below the age 11 play together with the tablets in their houses, and there are 54% one of these parents said that their kids use tablets for educational function (Techvibes Newsdesk, 2013). One of those that didn't let their kids play with tablet, you will find 20% of these stated that they will allow their children to play if you can find more educational content (Techvibes Newsdesk, 2013). From here, we can be analyse that the parents are demanding to get more educational material from the pill. This is also suggests that the recent educations apps that available didn't fulfilled the demand of the customers. Thus, this is going to be a very potential marketplace for Ambang Mata to explore. Ambang Mata had also formed a new strategy that aims to introduce new game apps into the consumers for the interest of learning the Islamic knowledge. This i.. .