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Mcdonalds In India Essay

Project id 1003638
Subject area Biology
Document type Essay
Words 3368
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McDonald's in India In America, we believe McDonald's to be a beef serving, sometimes fatty fast food restaurant, but after having a 6 year business plan to influence the Indian inhabitants, McDonald's has changed. If they can continue this growth in India, and all around the world, globalization will begin to love McDonald's more. They seemed to have struck the right points, from playing it safe, investing their time doing marketing research, to find the very best places to put a restaurant and finding out exactly what it is that people in India like to consume. This is exactly what has split McDonald's by the remainder of the western restaurants that strove to take the easy approach, simply jump right into the country blind folded, and hope for the best. Considering the fact that there are numerous distinct religions in India, McDonald's had to put an intense focus in their food choice, to not upset or offend any religion in particular. Instead of a Big Mac at any restaurant, they provide Mutton Burgers, which is typically a replacement for meat in the culture of India. It may seem absurd for McDonald's to be taking away the burger for that is became famous, but in this multinational business, they needed to do what was best for company. They supply chicken, rice, the Maharaja Mac, no beef tallow chips, chicken kababs and anything else they can do to be approved by the Indian cultural society. Average Indian religions only keep away from beef and pork, so that they stuck together with Mutton in order to fit in with the Indian civilization, and have gone through numerous change...

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