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Intro American Apparel is a famous clothing manufacturer and business around the world. Fundamentally AA is a manufacturer, distributor, and retailer of clothes with its headquarters located at the Los Angeles, California, U.S. Today it's known to everybody that this company is still a sweatshop-free, vertically integrated, with a strong CRS stance which strongly supports the employees' rights and tries to legalise the illegal overseas workforce of the American garments industry. American Apparel is also called a corporation that simplifies the normal fashion ads and performs its own design, promotion, and marketing of fashionable clothes. If American apparel is such a cool and naive firm how come they lost customer interest and experience a downturn in sales earnings? This study will take In-depth look in the important platforms of AA mentioned previously and will execute an analysis to test, if any of these platforms contributed to the firm's latest downturn. In addition American Apparel and its particular business model is going to be in comparison with its main competitors in the business, to discover what other (if any) company models are successfully in operation. Dov Charney and American Apparel Dov Charney is a Canadian-born founder, president and Chief Executive Officer of American Apparel Inc.. Based on Reuters (2013) AA worked 251 entirely owned retail shops in twenty five countries at January 31, 2013 and still conducts an online site that serves customers from over sixty countries globally up-to-date. It is not an easy job to run such a big company, no wonder AA employs over twelve thousand employees worldwide. It's also clear that the competition is very strong in fashion apparel industry, since it has a number of major players l.. .