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INTRODUCTION This research aims at finding out fundamental research procedures, principles and techniques so as to show them at a seminar entitled "The Role of Research in Marketing" which will be organized on 20 August 2010. Because of this, this analysis will collect information and data regarding research procedures, fundamentals and techniques from various sources, particularly secondary sources. In this respect, this analysis taken into consideration various postulations made up to now from the researchers, theorists and scholars. Research, generally is the article of those two phrases: 'Re' and 'Search', which means 'again' and 'seek' respectively. Therefore, etymologically, research suggests the use of searching for a given phenomenon again. However, research doesn't include just the retest of these already-established theories but also ways to seek new phenomena. In this sense, research could just be described as an enquiry into the given social or scientific topics and phenomena. Research, thus, is a process of looking for new happening or retesting the already-established postulations in the scientific and logical manner. But in deeper feeling, research is logical and scientific approach to find out cause-effect relationship between variables. In today's cutthroat business world, research is an instrument to discover solutions to the problems seen in the business and also be capable of achieving overwhelming function in the marketplace. To have a great understanding of the company or advertising condition of the business, the marketing research could be supportive. Marketing research is the procedure for identifying existing marketing situation, demand and supply, competitions, products, problems and suggesting best solution or approach to resolute them. Marketing rese...