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"Rape is the current marketing metaphor" (Wolf, 79) When did sexual attack become a legitimate marketing tool or kind of amusement? Sooner or later in time, it really did since it is prevalent in society today through movies, television, and magazines. One of each eight Hollywood movies depicts a rape. Magazines are filled with ads that portray either explicit or suggested sexual assault of women by men. I had been more than a little surprised by magazine ads that portray rape. One for Chaleur d'animale perfume revealed a naked women chained to a naked man. Why? What on earth does that have to do with perfume? How is rape supposed to market any product? Why are advertisers utilizing such images? Images of girls and "attractiveness" become more intense. As advertising executives told The Boston Globe, "You have to drive a little harder...to jolt, shock, fracture through. Now that the competition is fiercer, a whole lot rougher trade takes place [Rough commerce is gay male slang for a sadisitic heterosexual partner.] Today, business wants even more desperately to seduce...It needs to exude resistance. (Wolf, 79) There are also some pictures That Aren't overtly rape, but function to hamper women sexually and objectify them, which will have horrifying consequences. " ...At a raft of Rock and Hip Hop movies, girls become turned into parts of booty served up for the joy of pwerful guys..." (Mtv) A recent cover of Esquire magazine revealed a nude girl covered in caviar. Photographs from the feature article showed the woman's face covered in honey, her eyes closed, her mouth opened with her tongue wracking exposed. "Putting a human being into a thing, a thing, is nearly always the first step toward justifying violence against that person...