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Media plays an essential function in the dissemination of details from the power-elites to the masses in the usa. Today consume news information largely through the use of tv americans, and to a smaller extent radio and papers. Those who control the info presented in these mediums like a wealth of influence with regards to the political and social values of ordinary Americans. Elites within the sector accomplish their objective of political and public influence through the use of the six political features of media; news building, interpretation, socialization, persuasion, agenda framing and setting. “News making is deciding what and who are newsworthy and allocating valuable tv time and newspaper space accordingly.” (Dye & Zeigler, p. 125) Executives, editors, anchors and so on make crucial decisions when it comes to which stories make the news or are highlighted during news casts. Given that the average American does little to no intensive research of their own, the decisions created by these mass media elites are instrumental in the formulation of general public opinion. News making is demonstrated when one watches the recent Republican presidential debates clearly. Through the CBS News/National Journal Debate which occurred in November of this past year, presidential applicant Dr. Ron Paul was presented with only 90 mere seconds to speak throughout a hour . 5 debate. A report conducted by the University of Minnesota discovered that “at the midway point, Romney had spoke for 7 minutes and 25 seconds - a lot more than Gingrich, Paul, Huntsman, and Santorum recorded for the whole debate.” (Ostermeier) Obviously the media-elite preferred, Mitt Romney provides vastly outpaced all of those other Republican field with regards to on air time through the.