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Target Corporation is the second largest discount store in the USA, just behind Walmart who takes first place. An important part of what makes this store so popular is the supply and demand of certain goods they offer and the quality of these products. There are two important variables that impact both demand and supply. The variables that have an effect on supply will be the salaries which are paid to workers and the cost of important inputs. While the factors that have an effect on demand are customer income and the costs charged for goods sold at Target. By having a thorough understanding of these variables and the way they impact Target, we are able to understand current and future market conditions which has the potential to help increase future sales. The first point to understand is the variables that impact the supply of items at Target. The first variable is the wages that are paid to workers. The average for an employee that is not in management is $8.71 an hour, but this can be higher or lower based on the work position. The average for an employee that is in a management position is $16.29, and this can also by higher or lower based on the level the individual is within the management arena at Target (Glassdoor, 2014). This variable could be seen as having a positive effect on the supply, because even the lowest pay on a team memberвЂ™s hourly salary tends to be higher or equivalent to most states minimum wage. This could in turn provide a better work environment, because employees are able to have a simpler time making a decent or semi-decent living for themselves and their family. The results of having happier employeesвЂ™ means customers will want to shop their more and more, which will increase sales and allow Target to.