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What does the term advertising mix mean? What's the intention of the promotion mix? The marketing mix is a process most organizations utilize to deliver a product or service to market. The four Ps is really a good method to specify the advertising mix tool. The four Ps or four elements of the marketing mix are product, location, cost, and marketing, which are used to satisfy consumers' needs and the goals of the company. Following a target economy is selected, "the firm must take steps to satisfy [the clients] needs" (Kerin, Hartley, & Rudelius, 2009 p. 13). The simple idea of the marketing mix is to concentrate on what clients want and to keep customers satisfied. Although the marketing mix is a exceptional way to promote a product or service, satisfying the customers' needs and wants is every marketer's key objective. Elements of the Marketing Mix the best method to define a marketplace is to comprehend the needs and desires of customers and then revolve around fulfilling these needs and desires. In the current advertising business, marketers use the marketing mix for a tool to fulfill their target consumers. In addition, the marketing mix contains controllable variables that are closely managed from the business to satisfy the requirements of a targeted audience. "Quite simply, a company has control over what product it creates, what cost it sells the product for, how it wishes to put (distribute) the goods and the way that it wants to market it" (Food Export, 2011 para. 4). Thus, a fantastic way to understand the qualities of the promotion mix is to recognize its four specific elements--that the four Ps. This is a diagram of the advertising mix formula (product, place, price, promotion) (See figure 1) Figure 1: Four components of the promotion mix (Style, 2010) The goal of the.