Get help with any kind of assignment - from a high school essay to a PhD dissertation
Privacy and the Web The natural progression of the Internet and emerging technologies is towards prolonging our own lives both personally and professionally. Instantaneous communications and accessible on-line services continue to reduce the physical distance between people. Almost anything is currently available in cyberspace from shopping, education and schooling, on-line trading, banking, to societal and political on-line communities. On-line service providers are shifting from a product centric solution to a more private and customized approach to marketing their products and services. The concept of one-to-one promotion is very effective and is now a significant tool for competing in the interactive era. One-to-one marketing requires a customer-orientated approach to selling; clients are treated as individuals with various interests and requirements. We respond positively to individual attention; once we visit an internet site we want to find products and services of interest to us not every available product. We do not want to squander our time. For a lot of individuals, time is money and the convenience factor manners heavily on the choice to return to a web site. Are the benefits of digital communication at the cost of our privacy? How does the Internet affect the availability and use of our personal information? The web brings another dimension to this issue of privacy. Whether you are voting online or buying a book from Amazon.com you must consider how much private information has been gathered about you, with or without your consent, and how it can be utilized. Policies governing privacy online are still not clearly defined and many online users do not understand how the information they supply will be utilized. How much...