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Writer about Walmart's Midlife Crisis

Assignment id 1016424
Discipline Arts Entertainment
Assignment type Essay
Words 1833
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Among the numerous challenges that marketing managers can confront is a form of a company mid-life catastrophe. Just as people do companies may find that after a certain quantity of time, growth and success that they will need to reevaluation their priorities and goals. Wal-Mart provides an illustration of a business mid-life catastrophe, as its expansion after 2005 fell to 2% and faced a growing set of important opponents. Just a people can turn a mid-life crisis to a favorable midlife transition, Wal-Mart can potentially utilize holistic advertising to successfully adapt to a competitive and dynamic financial environment. As in a individual's mid-life crisis, Wal-Mart has several symptoms which might be attributed to a mid-life crisis. As an example, Wal-Mart has undergone a recent drop in growth , down to a mere 2% for the years after 2005 to 2007, very similar to a individual's declining health and productivity as they age (Doheny, 2009, p. 2). Marketing management is the science and art of choosing target markets and getting, keeping, and growing customers through producing, providing, and communication superior customer value (Kotler & Keller, 1 - Defining Marketing for the 21st Century, 2014, p. 4). Marketing is a lot more than just promoting a product, and keeping and growing the number of customers is an integral component of a successful marketing strategy (Kotler & Keller, Marketing Management, 2012, p. 4). Another symptom of Wal-Mart's mid-life crisis is a healthful growth amongst its competition's, somewhat like a person's change in societal customs (Doheny, 2009, p. 2). Wal-Mart is experiencing diminishing demand as compared to its competitors (Kotler & Keller, 1 - Defining Marketing for the 21st Century, 2014, p. 7). Declining demand, customers deciding to buy the...

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