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The Strategic Planning Marketing Procedure A company must use a tactical advertising and marketing procedure to disperse its marketing mix tools to achieve its target markets. The elements of a proper marketing mix are cost, product, location, and marketing. They're the four P's of the marketing procedure (Goi, 2009) Good understanding of the promotion mix is important for a company. When a company is developing a marketing program, it must consider each element. As important is the understanding how to use the component in the advertising process. They need to create a marketing plan, which incorporated all four elements. This is normally formalized in a promotion plan is composed of three stages. These stages are planning, control and implementation. The planning phase consists of a SWOT analysis as well as organizing specific advertising strategies and tactics for every marketing mix element. The implementation period puts the marketing plan into action by obtaining resources, designing the business and executing the advertising system (Logman, 1997). The control stage contrasts implemented program with the plan's aims to choose if the plan is effectiveness or requires modification. The advertising mix helps a company define the advertising elements for successfully positioning a market deal. The four P's model, among the best-known models, assists a company define its product marketing options when it comes to place, price and advertising (MindTools.com, 2010). To enhance their effect with their target market, companies often use this model when you are planning a new enterprise, or evaluating an present offer. As companies begin in an industry, many marketers learn about placing the ideal product in the perfect location, at the right price, at the right t.. .