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Essay on Toyota's Prius Ad Campaign

Assignment id 1015349
Discipline Arts Entertainment
Assignment type Essay
Words 2276
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Upon the start of the advert advertising campaign for the Prius, Toyota offers frequently coated a incorrect interpretation of the results of its automobiles grossly. Often the suggestion of a “do-no-wrong” or “I-love-the-environment-more-than-you” feeling is conveyed. Ultimately, somebody got given up with the unoriginal picture Toyota released and produced their personal marketing, favoring to use body-dumpers rather than environmentally conscience individuals as model drivers. The Prius is a revolutionary vehicle indeed, it’s gas-mileage and low-emissions have made tremendous positive impacts on both the environment and consumer’s wallets, but it appears Toyota may be getting a little ahead of itself. Many of us understand that if we hear or see something that’s too good to be true, it can’t be logically. Driving a Prius doesn’t forgive our transgressions against mother nature or even towards other people, and by appealing to logos the author challenges Toyota’s claims that appear to say otherwise successfully. Also, although not all of us carry the skeletons of murder in our closet, nor do we reside in a global world where light and dark are separated from one another by a vehicle, the pictures recommendations are no more inflated than a Toyota commercial’s sales pitch. Exaggeration and pathos are masterfully used to pull interest to the writer’s disagreeing watch of the Prius, once once again efficiently contesting Toyota’h guarantees. The Prius offers many benefits for both the public world and a consumer’s private life, but simultaneously does not provide a free “get-out-of-jail” card for poor choices. Lumia 2 The cliché conflict between light and dark that has been employed in countless literary and visual masterpieces is once again selected to aid the condemnati...

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