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The essay below is a reflection upon Dieter Rams ten fundamentals of good layout and the content Dieter Rams on good design as a crucial business advantage Good design according to my understanding so much is all about human-centred design that's, designing to fit specific needs of men and women in the society. Thus, any design that does not satisfy people's needs no matter how beautiful it may look is not a fantastic design. After reading Dieter Rams' ten principles of good layout, a few of them where matters I could relate to my comprehension of great design but others were not. The ones that were in synchronisation with my view of superior design are discussed in the succeeding sentences. The very first principle says that good design is revolutionary. I associate with this principle since I believe that style thinking is a systematic means of being innovative. This means that the outcome of every fantastic design believing is an advanced layout. Also I agree with Dieter Rams that innovative design goes alongside innovative technology. I think this also points to the fact that the design of a layout should keep shifting since technology keeps shifting. The second principle that contrasts with my understanding of a good design emphasises that great design creates a product helpful. I take this principle because, as a human-centred designer, I find that a fantastic design for any layout that's helpful enough to meet the needs of the individuals you're designing for. The usefulness of an item is the primary reason why human-centred designers have to experience the compassion phase of the design process to allow them know their users as well as their needs better to design a product which will satisfy those requirements. A design that's helpful to the user is theref...