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Roland Barthes and Advertising for Lipstick Essay

Project id 1014182
Subject area Arts Entertainment
Document type Essay
Words 1349
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As a result of the effect of the early Egyptian introduction to makeup artwork in burial customs, cosmetics has made its way all over the world and established its position as a very successful industry. Among several cosmetic and toiletry manufacturers, Lancôme Paris, is one of the most popular today. Examined by one of France's most widespread thinkers, Roland Barthes, Paris is regarded as the world center of elegance, elegance and high society. A specialist on the disposition of society, Barthes, is also renowned for his concept of the cultural myth that subconsciously generates meaning in the simplest parts of our lives. Combining Barthes definition', its lustful visual and charming motto, a vintage cosmetic advertisement to get Crushed Rose lipstick allures its consumers by generating myths regarding immediate perfection and beauty with the application and purchase. It is essential to know what Barthes signifies by fantasy. In short, myth is a type of speech chosen by background; a sort of communication which may be interpreted by means of a combination of signs. Barthes' study on languages allowed him to resolve to semiological science, his concept of signs. There are 3 components to a myth: that the signifier, the signified, and a cross of the two, the sign. Barthes also refers to fantasy as depolitized language in that an item, or signifier, is mechanically connected to the individual idea, or signified, which disagrees with every culture or foundation of the individual. That said, myth isn't limited to oral language. In addition, it contains written text or visual graphics, such as an advertisement. The interpretation of this speech or those texts or graphics, are culturally determined, and more specifically, by the economics of civilization. Myth often twists the truth of the m.. .

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