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Essay on Color and Mood

Project id 1012484
Subject area Arts Entertainment
Document type Essay
Words 1953
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In general, results suggest that the exploitation of the colour of survey had no impact on mood. However, there was an effect of time of day on mood as well as a result of gender on disposition. The results did not support the primary hypothesis that different colors would elicit different moods. Consequently, this study found no support for the forecast that brighter colours would elicit positive moods, whereas less bright colors would elicit negative moods. These results do not support past research findings that brighter colours have a tendency to evoke positive moods, whereas, dark colors evoke adverse moods (Hemphill, 1996; Kaya & Epps, 2004). Moreover, this result wasn't anticipated given the previously discussed research by Weller and Livingston (1988) who found that the manipulation of colour did have an impact on an individual's mood. However, it's possible that the manipulation of the vignettes about crime employed in the analysis by Weller and Livingston were more powerful than our manipulation of asking people to rate their mood on the PANAS-X that was printed on different colors of paper. Another reason that the color hypothesis wasn't supported could be because past research has suggested that there are still mixed results about which mood is elicited by every color in addition to the exact hue, saturation, and brightness the specific color has to be in order to have an effect (Valdez & Mehrabian, 1994). For example, research has suggested that one shade or hue of blue isn't necessarily equal to another shade or hue of another blue (Eysenck, 1941). Thus, it shouldn't be too surprising that the colours of paper used in our study weren't directly related to one mood, given that we did not control for the specific shade, hue, or brightness of the.

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