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Conspicuous Consumption in Sinclair Lewis' Babbit The notion of conspicuous consumption, or buying unnecessary items to show one's wealth, could be understood in Babbitt by Sinclair Lewis. Lewis describes the most important character of this publication, George F. Babbitt, as someone who has his values and priorities all mixed up. Babbitt buys the most expensive and contemporary material goods simply to make himself happy and make people about his aware of his position. He is more worried about these items than about his wife or kids and to him, "god had been Modern Appliances" (Lewis 5). During Babbitt, Lewis is attempting to show how the typical American person will buy or do anything, even if unnecessary, simply to flaunt and make peers think highly of him or her. As seen in Babbitt, George wakes up on this "best of nationally advertised and quantitatively produced alarm-clocks, together with all modern attachments" (3). Babbitt is very fulfilled to be awakened by this costly clock since it raises his worth to the entire world. A regular alarm clock can do, but George Babbitt wants the top-of-the-line model to show off his wealth. He, along with the rest of the taxpayers in the book, takes excellent value in his vehicle, which to him was "tragedy and poetry, love and heroism" (22). An individual has to believe that of his family and friends, not of a part of metal sitting in your garage. Babbitt continues his conspicuous consumption lifestyle by chance to quit smoking and then going out and buying "the electric cigar lighter which he had coveted for a week" (51). So, Babbitt does not absolutely purchase the lighter for himself, but to reveal to everyone around him that he has the money to buy this, and hence feels superior for them. The fi...