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I will be considering women's 'to-be-looked-at-ness', also examining the representations of women as objects of the male gaze and also man wants. In simple terms, a stereotype is the application of one (usually negative) characteristic to a whole group. The stereotype is a simple concept to understand, however, there are some things you want to think about when looking at media representations with respect to stereotyping. For a stereotype into 'work' it has to be recognisable to the crowd and if so recognised, then judgements are made concerning the subject. If the stereotype is unfavorable, then the judgements will also tend to be exactly the same. The predictable thing about stereotypes is that they're predictable! They create a feeling of order and also provide a feeling of individuality (even if it's a negative one!) Stereotypical judgements and social websites representations may (and often do) lead to different treatments of groups by other groups, (sadly, often quite discriminatory). If we specify 'man' and 'feminine' all we are doing is a biological classification, but if we consider the phrases 'manly' and 'feminine' we have to think about certain roles and lifestyles. Put simply, the words have very special ideological assumptions of what's 'natural behavior' for each gender. The portrayal of women and men in traditional roles is very notable and also very contested in advertisements. Characters, both male and female are always placed in roles, socially built to 'match' their sex. To put it differently, society has constructed (made) a set of 'truths' about what's the 'right' way to get a man or a woman to act. The press, of cou...