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Comparing the Aura Café and the Lunch Box The Aura Café Situated on the High Street of Whitechapel, opposite the tube station, the Aura café was started in December 2004. It is a little café owned and controller with a sole owner Mr. Muhammad Ali but well furnished with around 30 covers, with air conditioning system, a nice interior decoration and also a non smoking place. SWOT Analysis of the Aura Café. Strength * According to some findings, the Aura café targets largely the students from universities and colleges of the surrounding area. The target audience is young school students and therefore seeks to fulfill the subsequent advantages that are important to its clients: * time to unwind and have enjoy conversation. And also there's a wide screen TV with music channel, that basically is a plus point for the café to get more student clients * the Aura Café has a great interior decoration and has more comfortable seats than the Lunch Box. Moreover there's proper air-conditioning system. * the Aura café includes a smoking and a non smoking area, which is a great advantage as it brings both smokers and non smokers * It also offers internet amenities, printing and facsimile service. This facets brings more students to the café when compared with this Lunch box. * Ultimately, the positioning of the Aura café is just one of its best strengths in comparison to the Lunch Box. As it's on the High Street and a couple of steps in the tube * station, it is more likely to be seen by men and women moving in and from the tube station Weaknesses * the ceremony at the Aura café is quite poor as a result of absence of staffs. They've...