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Media Communication and Accuracy of Quality of Lives of People of Color The most critical aspects of media performance with regards to race and ethnicity are issues that relate to the quality of its representation of the lives of people of color. Accuracy and diversity are aspects of media performance which will enable for a careful evaluation of how it represents people of color. Evaluating media performance is important due to the utilization and reliance on the mass media for much of society's reflexive monitoring and evaluation of reality. The operation of mass media is important in regards to race and ethnicity because the mass media are the principal source of indirect or mediated experiences that reinforce racial attitudes and beliefs that are integrated into cognitive structures (Gandy, 1998). Thus, mass media can be viewed as places where reality is constructed and racism might be reproduced. Accuracy Accuracy is a significant facet of media performance to consider in assessing the quality of its representation of the lives of people of color because of its assumed consequences of developing self-image and personal identity and its reflection of social reality that informs social policy (Gandy 1998). Shan and Thorton (1994) state that previous research of minority groups has demonstrated that minorities are sometimes depicted as being "violent, primitive, and politically unsophisticated." What's more, they postulate that certain types of behaviors among minorities may be "understood by whites as pathological or deviant" because of the way the news media represent them. This representation is inaccurate as it ignores historical context and structural explanations for social trends. In addition, Shan and Thorton sta...