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Stereotyping the Smoker: Adolescents' Appraisals of Smokers in Film The research question of this paper was, "is smoking among adolescents associated with smoking imagery in websites, such as films" (McCool, Cameron & Petrie, 2004, p. 308)? It has been shown that a higher speed of seeing movies, with smoking pictures, increases the odds of a teenager smoking (McCool, Cameron & Petrie, 2004, p. 314). The objective of this article is to seek out a link between stereotypes of smokers in films and the way it can aid in the likeliness of a teenager to take up smoking behaviours (McCool, Cameron & Petrie, 2004, p. 308). The hypothesis that these researches introduced was that smoking likeliness later seeing it in films was predicted to rely heavily on "sociodemographic" variables, mostly being age, sex, smoking status, and cultural group. Operationalization was performed through questionnaire surveys. 15 elementary schools and 10 high schools in Auckland, New Zealand were investigated for these "sociodemographic" affects (McCool, Cameron & Petrie, 2004, p. 308). The age level information was gathered on people of year 8, the average age being 12 years old, and year 12, the average age being 16 years old. Data was collected on both female and male genders. Finally, information was collected on Pacific, European, and Asian ethnic groups. No data were gathered on people who had more than just one cultural group (McCool, Cameron & Petrie, 2004, p. 309). The approaches used included "setting, participants, process, data evaluation, and steps". The setting contained a description of the study, the way it was created, and trials. In total there were 3041 pupils who participated in this research, using a 91% reaction rate. Data was not gathered on students w.. .