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Marketing from the Mobile Phone Industry We have chosen to research the next cell phone companies:- Â· BT Cellnet Â· One2One Â· Orange We will be closely investigating another cellular phone network named Vodafone contrary to another three businesses where we'll be talking Vodafone's competitive advantage against BTCellnet's long established mobile firm of British Telecom and comparing the newly established company, One2One and how it threatens Vodafone. We'll be creating and discussing SWOT analysis for all these companies and describing their present placement. We'll then be explaining how these four firms positioning will change over the following ten years in the results we have in our SWOT. Cell phone Description and Background There has been massive shift in the mobile phone industry because it was first found in the 1980's. In the last few decades, four major players have dominated the industry, which would be the companies we are discussing. Originally, two main players, Vodafone and Cellnet started the cellular phone system. Vodafone History [IMAGE] The Racal group founded Vodafone in 1982 and has been the first mobile phone provider in britain. The groups become public in 1988 when it floated on the New York Stock Exchange and in 1993, Vodafone and Racal demerged to become Vodafone Group PLC.. The same year, the company was the first to launch an all-digital service named GSM (Global System for Mobile Communication) system. Independent suppliers for mobile telephones have classed Vodafone as the industry leader for network service and the most technologically advanced with t.. .