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The Changing Function of Females in Vehicle Advertisements Essay

Project id 1005920
Subject area Arts Entertainment
Document type Essay
Words 1790
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contrast and

Side-by-side are two advertisements, each displaying a picture of a engine car and two family members users. The advertisements demonstrate the amount of power allotted to women in the times they were made. The distinctions in these advertisements far outweigh the similarities. The advertisement В-from a 1954 Great House cleaning В-displays a girl becoming penalized by her spouse for endangering their car. The additionalВ-from a 2003 RedbookВ-displays a wife and mom keeping her little girl with one hands and an umbrella with the additional. One female can be unaware, irresponsible, unable, and not really in control; the additional is usually skilled, accountable, and in control. The evolution of advertising reflects the changes which have taken place in the way American society views women. The advertisements use body image, body language, and text to encapsulate the stereotypical women of each era; in the 50't, females required to become managed, but right now females can become in control. The 1954 ad portrays the ideal woman of that era. This ideal was extremely impractical. She has a tiny waist but large birthing hips. Her ft are little and she's putting on super-high pumps. Her hands are small and womanly, yet she's not really keeping anythingВ-her handbag provides dropped to the surface. But, not really a locks can be out of place, and the elegant dress and best she is certainly putting on appearance unharmed, placing also even more emphasis on the known reality that the guy can be "putting on the jeans." The 1950's society viewed women as incompetent. They required their partners to end up being in control because they could not really fend for themselves; when they attempted, they "crumpled fenders." Still, the female in the advertisement is usually the ideal girlВ-Barbie. She is usually just great for searching fairly and having kids, in any other case, she can't perform anything best. No question she is definitely not really capable to drive the car without endangeringВ-that in...

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