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Introduction Zara, the largest retailer within the Inditex portfolio, has managed to keep a competitive advantage over its competitors by providing up-to-the-minute styles in its shops throughout Europe, Asia, the Middle East and the Americas. Zara is the end result of a clothing factory integrating forward to take advantage of linkages between manufacturing and retailing. All these linkages are facilitated by information technology and Zara has generated a highly automated manufacturing and distribution system to service its stores. The data systems within Zara shops are simple to use and stable, however much discussion is taking place about whether or not to update them to take advantage of new technologies that could better support the corporation's business plan. Strengths & Opportunities 1. Strategy: Style & Speed Zara's strategy is to provide up-to-the-minute styles to its customers who are searching for the latest trends. In order to attain this goal, all Zara's surgeries are developed around the tenants of speed and decentralized conclusion. All Zara's branches work to lower the time it takes to bring goods from the design table to the sales floor to make sure customers find what they're searching for. By delivering new fashions to shops fast Zara is able to respond rapidly to changes in clothing trends and in the industry. This allows the enterprise to spend very little on advertising and still optimize earnings by always introducing new fashions. This quick product turnover motivates customers to visit stores frequently as they understand there'll be new items offered and to purchase things they enjoy instantly since they know the offerings will be different the next time they visit...