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1. INTRODUCTION Today, Information systems have come a long way in creating new services and provided solutions and a better chance for specific issues facing auto market. Automobile Industries have taken advantage of the to deliver into more desirable and superior operations, enhance value to their goods and to their clients, in addition to enable new business standard, image and style. In this research paper, we will explore the use of Information Systems in vehicles, the arrangement of Information Systems to sustain business operations of manufacturers, and also the effect of doing so on automobile industries. 2. TRANSFORMING THE NATURE OF COMPETITION IN THE AUTOMOBILE INDUSTRY Installed systems inside vehicles have turned into a practice of differentiation to understand customers looking for cars with more than just the capacity to transport people from 1 point to another. Introducing of information systems inside vehicles has enabled manufacturers to supply their customers with extra functionality, by means of improving the desirability of the the product towards satisfying customers and at precisely the exact same time enabling new business style and models through the supplying of efficient services to customers. And this changes the existence of competition in the automobile industry I. Stronger Brand Differentiation Where there is rapid growth comes increased competition; similarities in products across manufacturers have reduced brand differentiation throughout the board. The problem now is the severe rise of copycat companies and manufacturers that copy designs and speciп¬Ѓcations of cars, and proceed to undercut the original manufacturerвЂ™s proп¬Ѓt margins. So to improve their brand standing, every manufacturerвЂ™s individually have resort...