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INTRODUCTION This study seeks to show the importance of marketing strategies in today's competitive and complex business world. For this reason, this research will discuss several theories, issues and strategies of this advertising linking them with W.L. Gore & Associates and thereby propose the best choices, ideas, strategies and techniques for the advancement of the company. To reach the things, this study will notably collect qualitative and secondary data and information. Promotion is the process of trying to find options for amassing profits by identifying the requirements of these people and satisfying their needs with appropriate products. In the current globalized business world, marketing can play an essential part in establishing trade blocks all over the globe with aggressive and cutting edge market, policies, research, strategies and actions. BACKGROUND W.L Gore is currently one of the largest multinational companies of the world. The USA- based multinational production firm, which was set up by Wilbert L (Bill) in 1958, is renowned for producing fluoropolymers products, especially industrial application, digital signal transmission along with medical implants. Nowadays, the firm's business network has been distributed in the planet. Nevertheless, because of some issues and issues in the company's marketing strategies that the organization is neglected to meet the customers' demands. In earlier times the business was successful and attained satisfying market shares in the market as its products were in high demand. Despite its constant efforts, it has to shed its market shares to emerging businesses. Especially, the Chinese firms with innovative market approaches and affordable goods have threatened the market of W.L. Gore. L.. .