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The conclusions we make about people, events or places derive from our own direct impressions. However, for the majority of the knowledge, we rely on websites. The press actually re-present the world to us. However, the media only shows us several elements of the Earth, ignoring the remainder. So essentially, the press selects what's to be revealed and what is to be discarded (Andrew Pilkington along with Alan Yeo (2009)). . Within this essay, I will clarify what stereotypes are and primarily offer an illustration of a famous men's magazine referred to as 'nuts' and clarify exactly how these stereotypes are created by print and the electronic press and what are their effects on people. Stereotypes can be defined as an exaggerated belief about a person or a group according to their physical appearance, behaviour or beliefs. Though our planet seems to be improving in many other ways, it seems almost impossible to emancipate it in stereotypes. These days, the press is so powerful that it may make or break a picture of a individual and also can change the views of the audience. 'Gender refers to the cultural nature of the differences between the organic biological sexes of male and female' (Long, P & Wall, T (2009)). Gender is perhaps the basic category we utilize for sorting human beings. The media largely portrays men as strong, manly, hard, challenging and independent while girls are displayed as fragile, soft, clean and mostly 'sexy'. No matter the function, television, movie and popular magazines are full of pictures of women and girls that are typically white, desperately thin, and tailored are an ideal girl. The representation of women on the printing and the visual media mostly tend to be stereotypical, in regard to social expectations (mediaknowall.com). Today, the majority of the fashion magazines are filled with white.