SUBJECT AREA Arts entertainment
CREATED ON 10th January 2018

Foundations of Marketing Theory Essay

Marketing has evolved because the olden days when people used to exchange with goods for goods. This resulted in the introduction of the trading centres where people could move and exchange their products with others and mostly the agricultural products. The concept of marketing explains the way the market came into existence and the various means where the marketers, the producers, the vendors and the customers guarantee total satisfaction. In this essay different subjects regarding the basics of marketing theory have been discussed and how they changed the traditional market and the current sector. Basics of marketing concept Since the presence of humanity, commerce has become the most basic means of survival through the creation of surplus. Historically, people used to trade with the agricultural products which produced manufactured goods. Through such trade trading facilities such as village fairs and neighborhood markets were created. Individuals could then exchange goods and services in such places because of the development of commerce. Marketing therefore mainly deals with exchange of products and goods or trade. After the Second World War marketing developed in the uk together with the proper business activities occurring having codified doctrine and set strategies. Firms working in a competitive environment ensure they have good marketing and advertising skills to plan their operations since the changing demands of a targeted marketplace allow the company firms to realize their objectives (Lancaster, 2009). Lots of people have been trying to think of the right definition of promotion. The question on whether promotion should incorporate the non business organizations came into being since many argued that business wasn't...

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