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Wal Mart Stores Inc Syndication System Management Essay

A supply string can be explained as a group of three or more organisations or individuals that are engaged directly in downstream or upstream moves of products, services (including budget and financial services) or information from a supplier to a customer.

This review evaluates circulation systems and related issues, in terms of the distribution process and stations comprised in the source chain management (SCM), of Wal-Mart Stores, Inc. , whose 4, 300 stores worldwide, (3, 200 in the US), are stopped at by around 100 million customers every week.

2. Analysis


Theory on the source chain recognizes three levels of supply string complexity, specifically (a) the direct supply chain, (b) the lengthened supply chain and (c) the best supply chain. The direct supply chain consists of a customer, a corporation and a distributor, who are involved in downstream and/or upstream movement of products or services or information. The expanded supply chain includes the sellers of the immediate supplier and clients of the immediate customer, most of whom are engaged in downstream and/or upstream moves of products or information, whilst the ultimate supply chain comprises all entities worried about all the downstream and upstream flows of the merchandise and services, from the previous provider to the eventual customer.

With it being possible to have countless permutations of resource chain patterns, it requires to be pointed out that a particular organisation can concurrently be an component of several resource chains. Wal-Mart, for case, is definitely an aspect of the supply string for hardware, consumer electronics, apparel, groceries, and then for numerous other items of items. Such a multiple chain experience elucidates the widespread nature of sites of varied retail organisations. Encompassed within the definition of the source chain, the ultimate consumer is also reckoned as an associate of the resource chain; this is an important factor as it affirms that stores like Wal-Mart can be components of both the downstream and upstream moves that comprise a supply chain by means of customer, partner, distributor or competitor.

Distribution Strategy

While all major retail individuals like Sears, Kmart and Roebuck offered the same mundane clean stores, friendly sales staff and a broad array of products, Wal-Mart differentiated its offerings through ground breaking stores platforms, and an exceptionally proficient circulation system: whose effectiveness empowered its "Everyday Low Price" (EDLP) policy to increase its market talk about from 9 percent in 1987 to 31 percent in 2000. Wal-Mart, which now codes half the market share of the discount retail portion, has, among its almost 3000 suppliers, the likes of Johnson & Johnson, Procter & Gamble and Clorox.

Whilst it was the recognized prime customer of several of its fast moving consumer goods (FMCG) suppliers, it strategically followed an insurance plan of ensuring that it didn't allow itself to become overly dependent on any one supplier, by restricting its procurement from a supplier up to maximum of 4 percent of its total procurement size. The business, furthermore, convinced its vendors to become part of the electronic digital network that connected all its stores. Wal-Mart transported almost 85 percent of its whole sales volume to its stores through its distribution system, even while its competitors transferred less than an average of 50 percent of these goods through their own distribution system to their shops. Wal-Mart managed a 3, 000 and 12, 000 strong fleet of vehicles and trailers respectively, whereas most of its competition outsourced their vehicles needs.

Wal-Mart uses the "saturation" distribution stratagem for its stores development strategy. The system is essentially centered upon the premise that the driving a car distance between a distribution centre and a store should be less than a day. Each syndication centre is situated to assist in the supply of goods to about 150 to 200 stores each day. This permit its stores to be remotely located and for a specific area to be saturated by the region's syndication centre; all syndication centres are powered by a 24 * 7 basis and use cross-docking inventory techniques (by getting merchandise on one part, and concurrently issuing launching orders on the other hand), and laser-guided conveyor belts.

Use of Information Technology

Wal-Mart now functions its own satellite television system, a facility that permits the sharing of real-time information between your company's large network of suppliers, distribution centres and stores; this technique merges the requests for merchandise and permits the purchase of full truckload amounts without incurring the normally inescapable additional inventory and inventory transporting costs. Wal-Mart's best-in-class practice of showing its "RetailLink POS" figures and estimates using its vendors raises its "Sphere of Influence" in optimising its source chains' future operations. In the interim, whilst its sellers use generated data for purposes of estimation, the improved upon levels of transparency facilitate the optimising of their own individual resource chains. Both entities thus prospectively increase their "Sphere of Influence and Transparency", even as shared collaborative forecasting is achieved through the "Collaborative Planning, Forecasting, and Replenishment" (CPFR) program,

Stalk, Evans and Schulman (1992) affirm that Wal-Mart's expansion lies in its matchless logistics capacities; its "cross-docking" inventory syndication system ensures that goods between two loading docks are transported within forty eight hours. This has not only advanced the bottom series by slashing the expense of sales by 2-3 percent, but also reduced its inventory levels significantly. Costs of interest, costs of inventory stocking costs and working capital requirements are also reduced. The cross-docking distribution methodology employed by the company is dependant on pooling of resources represented by delivery vehicles, travelling and communication systems, and employees. The company's coordination and communication network between suppliers, distribution centres, stores and sales depots network is also extremely complex.


The global e-tailing revolution, entailing digital and home shopping, will advance over a period, as more people get computer savvy with enhancing monetary conditions and information technology education. This can always require the setting up of electric network grids of smaller circulation centres with their bigger local or national store/super-store counterparts, which would normally be unable to cater to exceedingly localised deliveries.

The company's "Site to Store" program in the US has become greatly popular as it enables its online clients to buy goods that is sent right to their nearest Wal-Mart without the responsibility of any shipping and delivery charges. Whilst its is extraordinary, from the point of view of internet suppliers, that buyers will be ready to drive to their local Wal-Mart store to save lots of shipping charges, they might, in all likelihood, incorporate such pick-ups with the weekly Wal-Mart sessions. The company, through this system, is working its multi-channel syndication network for its benefit by generating market that pure trusted online retailers would find hard to reproduce. Wal-Mart can move its items to the mandatory stores economically for their existing transportation infrastructure, which gives them with a massive advantage over almost every other trusted online retailers. Brian Osborn, VP marketing of the company says that the accessibility of buyers into a Wal-Mart store, to gather their online purchased merchandise, is effective for the company, since 50 percent of such customers expend a supplementary average amount of $ 60 during each such visit.

Distribution Channel

With the retail majors, (who are comparable to Wal-Mart in procedures), being able to manage circulation more proficiently than outdoor wholesalers, Wal-Mart arranges with such organisations to market their goods directly to them, rather than through wholesalers. The business is able to influence retailers solely because of their own ability in handling syndication processes.

It is pertinent to notice that such syndication facilities have become feasible only because of huge ventures by Wal-Mart, in terms of time, effort and money. The company has numerous challenges in its entry into the grocery business, especially in the perishable segments, and has used numerous years to perfect the requisite competencies. Such distribution techniques reduce inventory levels further by lowering discrepancies between some producers, who may necessitate the scheduling with their production at comparatively steady levels, and consumers who require particular merchandise only during specific seasons or in festive times.

Dedication and trust are important qualities in supply chain management due to exceptional requirements that are created upon prospective SCM experts. Participating entities need to share their susceptible proper and tactical data with other SCM members, who work with organisations in immediate competition with themselves. The adoption of certain SCM methodologies on top of that leads to reduction of overall costs and enhancement of customer service for the entire supply string. Such decisions often culminate in sacrifices by individual companies towards their resource chains. The Wal-Mart sellers, for example, employ vendor managed inventory methodologies that characteristically entail higher overall inventory quantities at more vendor sites to be able to reduce Wal-Mart's inventory levels and volume of stock-outs. Consumers advantage greatly from such strategies because they can regularly find the reduced cost merchandise that they want. Sellers, after incurring increased costs, keep their merchandise on Wal-Mart racks; this permits them to recover the bigger stocking bills from the augmented items volumes that passing through Wal-Mart's stores.

Some of the resource chain methodologies used by Wal-Mart to slash costs combine real-time tracking of sales and inventory in specific stores, vendor-managed inventory and cross-docking of briskly moving products in distribution centres.


As is evident, Wal-Mart's distribution system, (in terms of the distribution process and stations) sorts the bedrock of the business's extended supremacy in the global retail marketplace. Its relentless endeavour to regulate and moreover reduce costs, across the entire supply chain, can help it in making sure sustaining its position in the expected growth of the global economy, as countries across the world recover from the existing monetary downturn.

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