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Wal Mart Retailers Inc Article

Wal Mart Retailers Inc


Explores the marketing strategies utilized by Wal-Mart Company and their initiatives to contend in the "new" economy.

Comes with an assessment of Wal-Mart's expressed and apparent placing and worth proposition dependant on internal paperwork, public relations statements, web page and advertising.

Comes with an evaluation of Wal-Mart's competitive position and strategy.

Includes a great assessment of Wal-Mart's advertising mix.


The new overall economy, characterized by superior technology, global communication and "knowledge as a commodity" needs a great deal by organizations that intend to remain competitive. Wal-Mart corporation would not just contend in their field, they control it.

Wal-Mart is the largest retail procedure in the world today. In line with the Wal-Mart corporate website for, the company's net sales totaled $191. 329 billion to get the money year finishing January 31, 2001. This will make Wal-Mart your fourth largest business in the United States of America. The size and consistent profit technology of Wal-Mart Corporation make it a logical decision for study regarding marketing methods employed by powerful businesses.


Marketing combine:

How much is spent and what percentage of promoting dollars go to advertising instead of other types of more highly targeted marketing communications. (Hill and Rifkin, 1999)

Fresh Economy:

The way that business is done, characterized by several or so themes: a) expertise as a product b) digitalization c)virtuality d) molecularization e) networking f) disintermediation g)hyper media h) innovation i) customer as product designer j) instant, k) global and l) discordant. (Tapscott, 1997)

Company Culture:

One common perception organised by the organization's members; something of distributed meaning. (Robbins, 2001)



To evaluate an organization's marketing strategies functioning at three separate aspects of its way of reaching the public. First, a great examination of the company's expressed or noticeable position and value idea are analyzed. This is completed using various documents, which includes, but not limited to internal files, public relations claims, web pages and advertising.

Subsequent, a study of the company's competitive position and strategy can be conducted. This can include the proportions of the...

... 905-4

Longo, D. (2001, October), ACNielson Unveils Wal-Mart Solution.

Retail Merchandiser forty one 10, 10

Neff, M., (2001, August). Rivals shut out Wal-Mart. Advertising and marketing Age, 72 35, 8

Neff, J., (2001, October). Private party at Wal-Mart. Advertising Age, 72 44, 8

Petzinger, Jr., Capital t. (1999). The new pioneers: The boys and women who are changing the workplace plus the marketplace. Ny: Simon and Schuster. ISBN 0-684-84636-5

Robbins, S. (2001). Organizational patterns. Upper Saddle River, NJ: Prentice Hall. ISBN 0-13-016680-4

Senge, L. (1994). The fifth discipline. New York. Currency Doubleday.

ISBN 0-385-260905-4

Leads to, D. (1994, December). Your life after Mike. Financial Community. 52-54.

Recommendations (continued)

Tapscott, D. (1997, November-December). Approach in the new economy. Technique & Command.

Treacy, M. (1995, September). Success through cannibalism. Marketing Magazine, 75. 17.

Usa Securities and Exchange Commission payment (2001), Type 10-K/A, Washingtion

Wal-Mart Stores, Inc., Vacuums Business Source, 2002 male impotence.

Wal-Mart Shops, Inc., Wal-Mart Stores Total annual Report, 2150 ed.

Wal-Mart Stores, Inc., Wal-Mart Stores Annual Statement, 2001 impotence.

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