Vodafone Marketing Analysis

Keywords: vodafone marketing combine, vodafone four ps

Marketing, as a self-discipline, has travelled an extended distance within the last four decades. It is a trade of linking the providers of goods with the prevailing and potential customers. The changes in the buyer behavior, market, channels of distribution, the merchandizing, screen and almost anything have been huge in the past few years. The demand for further advanced products has come out almost in every field. Products have today very close similarities. The study has created almost the same kind of services and customer products. Today marketers are faced with tough decisions. One wrong decision or postponed decision can completely put business back and give opponents edge over the marketplace place, which in itself is a hardcore situation to handle.

"Marketing deals with a couple of things 1st identifying individual and cultural needs and 2ndly fulfill them; we can say its "Meeting needs profitably" (Philip Kotler, 2008)

"Marketing handles four things Right product, at right place, at right time with right price". (Adcock, 2004)

Marketing process is to manage demand, equally development and logistics professional are accountable for resource management. For management of demand, Marketing involves comprehensive knowledge of product ( goods and services), suffers from, situations, the consumers, the places, information, Ideas, properties and even its organization to be able to answer what is right, for whom, where, when and how?. (Adcock, 2004)


Strategy is long term planning to achieve the target and aims of any company by utilization the several resources in different environment to fulfil the market need and stakeholder satisfaction.

Vodafone's strategy:

Vodafone's strategy is that to provide satisfaction to the customer by the use of advanced technology and product resulted in the it has the purpose the business is continually producing services.

Marketing strategy:

Marketing strategy performs a essential role in the development of corporate strategy which has directly worried to fulfil customers demand and wishes and efficiently getting together with their requirements. Marketing strategy is also help full in the introduction of business.

Vodafone's online marketing strategy:

Vodafone's marketing objective in the united kingdom is to keep market management on revenue per customer, network quality and customer satisfaction. Vodafone's strategy is customer concentrated and product led for this purpose the company is continually developing new products and services which utilize the advance technologies. For example, teenagers think hard about which cellular phone to buy for this function they go huge range seek out only best services with best value of money. It is very difficult to sell them. In order to keep market control, Vodafone has generated a set of marketing aims.

  • Keep the prevailing customers.
  • Increase infiltration of new data service (i. e. Vodafone live!)
  • Introduce new systems and best services (e. g. Vodafone live! and mobile internet)
  • Continue to broaden the Vodafone brand
  • Attain new customers.

Vodafone is reaching these objectives by continually upgrading all of the telephones and services offered to keep before its opponents. Also, Vodafone's distinctive 'How are you? & live!' advertising is assisting to enhance the brand image and saliency to all or any mobile users.

Vodafone's at micro and macro level:

Vodafone is the one of the first choice in the international mobile communication market with over 200 million customers all around the worldwide 25 different countries. To fulfil certain requirements of the stakeholders, Vodafone's invents brands and products by using the several technologies in the tough competition of the modern market.

In 2005, in Kenya, Vodafone's does partnership with the safaricom which is the local telecommunication of the Kenya. Vodafone also have partnership with the united kingdom Office of international development and commercial loan provider of Africa by giving local banking service.

In start Vodafone seems that it is not about the new technology, it was about the new program of existing technology. On the first activity, Vodafone won 1m from the financial deepening challenging account. There are different services open to M-PESA like making loan repayments, making payments from authorised agent and also cash withdrawal as well.

Growth of telecommunication brings positive profit for wider overall economy development. It does increase efficiency of trade at micro level, specifically in the rural areas. More steady economy is helpful to bring benefits for permanent business of Vodafone.

Methods of marketing research:

Quantitative marketing research:

Quantitative method usually based on sampling. That test data is believed level of exactness, population or universe that they are drawn.

It is grouped in the three groups:

Market measurements

Customer documents or segmentation

Attitudinal data

Qualitative general market trends:

Qualitative market research is categorized in the next group:

  • Observation
  • Focus group
  • Depth interviewing
  • Projective interviewing techniques

Customer grievances departments:

For the effective marketing strategy organization has to give concentrate on the claims departments which are more beneficial to enhance the business. Through this corporation also came to learn either our company is following a right marketing strategy.

Customer hotline:

Customer hotlines means through using the internet and telephone. On the organisation specific website customer can provide feedback, do claims and many other option are there. This also a best way to learn about the condition of the effective marketing strategy.

SWOT analysis of Vodafone:

Swot analysis shows about the strengths, weakness, opportunities and threats. through this examination company came to learn about the condition of company. Company can cover their dangers by using the opportunities and also dangers.


Vodafone have strong diversification according to the location. It is well known organisation in the middle east, Europe, Africa and many other countries as well. this is strong telecommunication company which has cross the limitations. Vodafone has well developed networking system which construed by modern technology. Vodafone is also emerging in various countries like.


Vodafone have very low go back on the possessions which include BT group. A&AT group and a great many other belongings as well. In the US business cannot run properly like this. This is not strong enough. A lot more than 80 percent of the business is jogging in the European countries. Addititionally there is weakness that there is no network coverage in the rural areas.


Vodafone have opportunities of cost reduction scheme. Vodafone is trying to get go back on the belongings. Vodafone is the greatest earnings company in the Europe. Vodafone has opportunities to use new modern tools. Addititionally there is development in the research and development method as well. Vodafone have also chance of acceptable tariff service with the iPhones. Vodafone have also best any moment service for the client.


Vodafone have highly marking competition on the market. Vodafone have many opponents in the market which is the great hazard for Vodafone. In European countries, There is competition of prices as well. There is higher rate of penetration of prices in the market.

"Collection" is the Collection of Products, Services, or Brands that exist for sale by a company".

"PORTFOLIO MODEL" means a company's strategy for allocating different company resources between various systems of business. Product profile is the greatest example of collection model. In accumulating a product portfolio model a business may use different analytical methods and techniques including.

  • B. C. G. Boston Consulting Group-Analysis
  • Contribution Margin Analysis
  • GE Standard Electric. Multi Factorial Analysis

B. C. G. Examination is a 1st method found in Brand marketing, Product management and Strategic management to help a corporation decide what products to add to its product portfolio. Products ranking includes in it relating to their relative Market Share and Market Development rate. The merchandise are then planed on the two dimensional map.

Cash cows:

Cash cows are market innovator which ultimately shows that high market development and high market stocks. They have more go back on the property. They help cover administrative cost, cash, corporate obligations and also a great many other things as well.


Star has high progress of market shares and high technology of cash. They are really straight related to the market. if personalities maintain their reputation means keep maintain their situation they can turn in to the cash cows.


Dog includes low market talk about and low market growth. They cannot generate cash and cannot take in cash. Dogs don't have enough potential to generate any cash.

Question grades:

Question grades include low market show so they consume low cash. A question symbol is known as problem child. If the question mark does not successful to become leader then it will turn into the money cow.

BCG matrix shows Vodafone condition on the market either it falls in the money cows, dogs, celebrities or in question draw. Vodafone have market stocks but it have aloe of competition in the market.

BCG Matrix

BCG Matrix with Cash Flows

G. E. Multi Factorial Analysis is 2nd method or technique used in brand marketing and product management to help an organization what forms of product(s) to increase its product stock portfolio. One dimension includes nine industry attractiveness steps and other comprises includes twelve inside business strength options.

Contribution Margin Analysis is a 3rd method or approach found in brand marketing and product management to help an organization what forms of product(s) to add to its product stock portfolio. Calculations includes additional revenues, additional costs, effects on other products in the profile (referred to as cannibalization), and competitors' reactions.

Marketing Strategic alternatives:

Vodafone is one of famous group and big telecommunication company in the UK. You can find three major group to which Vodafone supply the services that are private specific, small and large business and the business. Vodafone's strategy is to become a leader on the market. Vodafone care for the customer's needs, demand and want. Customer requires new up to date products and seek added value new packages with the present day technology.

Marketing blend:

A long term planning is helpful to make effective strategy which will take towards successful online marketing strategy. Marketing mix includes four P's.






a product provide different facilities like to chat with others, play video games, exchange engagement ring tomes, sending and acquiring pictures, recording pictures and making video call, send up to date reports about weather and news as well and there are a great many other services as well. Vodafone give live information the every move or more at this point service as well.


Vodafone wants to increase their business around they can to the youngsters, mature persons, executives, professional people also to also to the senior citizen. Vodafone's have different price deal which is suitable to the every age group of customers and these different packages are added value which fulfill the requirement of the customers. Vodafone is offering regular price plan package and also pay as you go offer. Vodafone has provided online top up service as well. Vodafone also presenting NECTER benefiting utilizing the text messages, mailing picture and many other things as well.


There tend to be more than 3 hundred stores in the united kingdom which is effective for the customer for the easy availability. Vodafone also sell their mobile phones and also impartial to the other sellers like car phone ware house. Customer will come to the stores to check out a common mobiles and deals which is affordable for them. Due to easy convenience, customers are able to see and cope with the products as they are purchasing the different products. In different stores, there are well experienced customer service representatives will be required which explained every single thing to the clients and also give information about the approaching new mobiles and the new plans. Through this way customer can be satisfy.


Vodafone have interconnection and communication with the famous icons like David Becham which increase its value. Best ways of deals which is followed by the Vodafone is adverting on Tv set, billboards, magazines, multimedia out let us and also on the internet which has helped effectively and promoted Vodafone successfully. That is known as above the series promotion.

Below the brand promotion is to provide different deal which do campaign of the company and also boost the yearly sales of the company by using the bringing in sales posters inside the stores to buy. Within the marketing mix, deals include Vodafone's stores, staff and its different offer which increase its brand image. Vodafone's likewise have good public relationship in the U. K utilizing the press release or more to dated articles and by using new source or media.

Marketing mix of the Vodafone is the best way to explain about the different price offers that happen to be reasonable foe everyone. Campaign of the Vodafone Company gives shape a successful strategy. Different products of the Vodafone are reliable because of their quality and brands. Vodafone stores can be found on those place which customers can access easily during need.

Climate change of Vodafone:

At global level, there will vary challenges that environment change is one of these. Vodafone is also facing the weather change. Environment has great impact on the merchandise and service. Vodafone has made a strategy to reduce the climate have an impact on. There are three basic details of the strategy. Is minimizing the environment have an effect on, Vodafone is delivery thy products to the consumers and businesses. Second is the fact that Vodafone is trying to minimize the emission from the procedures. Third is providing new technology to control the emission.

What is change management?

Change management is acknowledge, control and deal with the problem in the company and need to bring change in the company has effective management is named change management. Different research must do to see the change and maintained by well prepared strategy. If any company has had a need to do change then different valid models are made for effective management of change. Some proactive techniques are used to bring and modify the change in the external and inner performance of the organisation. There is making some effective strategy to plan detail by detail change. Change management also retain in vision current and modern issues which can affect the change process. There are some sound reasons when change is necessary. Change management must have up to date knowledge about the of situation encircling issues.

Change process:

There are multiple reasons due to change is performed. That reason can be internally and can be internally. Change process means voyage of way to obtain change to the adopting the change is change process. Why change did? Which type of changes has done either it is social, organisational behaviour, company plans. These changes can be related to different team of company and every division is related to change process and change process relates to the organisation strategies.

Marketing environment and implementations:

For the marketing environment of the Vodafone firstly there must be PESTEL examination of the Vodafone that may about the environment of the business. At politically level, Vodafone has support and also developed in marketing level as well. In the economical level, Vodafone has lengthened its business. Which has positive influence on the cost-effective level. They have reasonable plans for calls, texts and internet as well. On the public level, Vodafone have positive response from the folks and stakeholder. It will save the time and also it has cover the length between the people and places. Vodafone have partnership with different companies and also have new technology system for the introduction of network system. Vodafone has legal rights as well. Vodafone is working based on the legal regulations.

After the PESTEL examination, we can look at marketing environment of the Vodafone. There is positive response from the stakeholder but Vodafone did many changes in the strategy of the marketing. For the changing, there's a process plus some point which is kept in mind. For changing in the strategy of marking, there could keep on eye on the financial condition of the Vodafone, response of the staff because a while they show negative response rather than happy with the changes, addititionally there is some staff issues as well like it become difficult to adjust with the new marketing system, Vodafone also has to do marketing examination which new source of media is going on and customers can be draw in to the which source or mass media that can be a TV ad, magazine outlet stores and a great many other options as well.

After analysis each one of these details, we can plan a online marketing strategy which will be helpful in the introduction of business and also in extension as well. Vodafone established fact telecommunication company in the worldwide. so, planning the and execution of the strategy should be careful and keep in head all the aspects as well.


Vodafone is the successful telecommunication company which includes developed networking system. Atlanta divorce attorneys company, have different office and have different responsibility. Vodafone likewise have different department from which marketing is one of them. Marketing is the main division of any firm. There exists properly a strategy is designed. Before doing anything there is need of earning strategy. So there is also specific strategy of Vodafone as well which points out about the client care and affordable prices to customer as well. Addititionally there is examine of Vodafone at micro and macro level which clarifies about the value if Vodafone at global and local. Next section is approximately the SWOT examination of the Vodafone which clarifies about the talents, weakness, opportunities and hazards of the Vodafone. SWOT analysis is the best way to know about inner condition of any organization. After that, there may be Boston Consultancy Group Matrix which clarifies about the Vodafone's market expansion rate and market show rate. Marketing blend is the top part of the marketing strategy which include 4 p's which are price, product, promotion and place. Marketing combine is the ultimate way to know about the opponents and where company is position. It also really helps to be market leaders. Vodafone has climate affect on the business. For managing this Vodafone is taking help of new technology. At the end, Vodafone is prosperous organization on the planet.

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