Unilever - SWOT Examination

· A powerful strategy- The path to growth approach has focused the companies target around it's leading brands, Restructuring offers produced cost savings of $3. 4 billion

· Strong Brand name/ image of products- A wide range of leading brands in the products collection such as; In cui soaps and shampoo, Lipton teas, Slim-fast, Ben and Jerry's ice-cream.

· Market Share

· Alliances/Acquisitions-

· The acquisition of Ben and Jerry's ice-cream · The purchase of Best foods

· The Acquisition of Slim-fast has resulted in entering a brand new industry


· Revenue Growth Decreasing

· Underperforming product

· Disadvantage of possessing a multicountry strategy-

· Earnings

· Financial debt


· Developing Slim-fast

· Fresh industry

· Expanding in to new geographic markets-more countries, like The european countries, where the excess weight loss/management craze is also acquiring hold.

· Expanding the product line

· Item line- could introduce standard, low price merchandise offerings to be able to compete with the ‘private-in home brands' made available from supermarkets and for the growing countries


· Elevated intensity of competition- from the other global food and home brands with similar merchandise portfolio's and between brand products and plr in house goods

· Opponents are Building up their resources-has been a recently available increase in mergers and purchases in recent times

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