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Types of research strategies

The research strategy for this dissertation was set up by adopting a means which the research targets can be answered. There are two main types of research strategies: quantitative and qualitative.

When deciding upon which research strategy to adopt you might have to identify the goal of the study and the type and option of the information that's needed is (Naoum, 1998). Both research methods are interconnected and have been considered by scholars to check each other.

Quantitative research is generally "objective" in character although some may dispute that it could be "subjective" as well. Creswell, (1994) identifies quantitative research as an enquiry into interpersonal or real human problem predicated on examining a hypothesis or a theory made up of variables, measured with volumes, and analysed with statistical procedures in order to find out whether the hypothesis or the theory is true. Quantitative data therefore entails measurements of tangible, countable, sensate features of the world. (Bouman & Atkinson, 1995). A limitation of the research approach is that it is determined by available or conveniently statistical data that may be analysed; therefore it is not suitable for testing new things/concepts with limited available data.

Qualitative research on the other hands is "subjective" in character and mainly concentrates on opinions and perceptions alternatively than hard measurable data. Types of qualitative research methods include, but aren't limited by, literature review, questionnaires etc.

This dissertation was mainly investigated using this research strategy because of its overall flexibility in acquiring data for topics with limited magazines. It's been known to be divisible into two types;

  • Exploratory research which is employed where in fact the researcher doesn't have comprehensive or has limited understanding of the research area. The interview approach is often used as the principal approach to data collection under this strategy.
  • Attitudinal research is a "subjective method" that evaluates people` s opinions or views in regards to a subject. Specific questions are formulated plus a set range of answers of differing degrees from which the respondent selects a reply.

From an assessment of both quantitative and qualitative research strategies, it was driven that the quantitative research strategy would be utilized in conjunction with qualitative research, however, not to a more substantial extent than initially envisaged because of limited access to numerical and statistical data from industrial property brokers as they deemed the information confidential.

Attitudinal Research:

Interviews were utilised to assemble data that can be used to look for the attitude of experts within the industrial property market. From the info compiled within the interviews the results can be analysed to determine how industrial speculative developments are likely involved in the property market during durations of economical instability.

It was determined that the interview questions would be delivered to surveyors and professional property real estate agents and specialists located in areas where warehousing / circulation centres are predominant, particularly the East and Western world Midlands.

Time was the limiting factor which could not allow for face to face interviews. The interview questions were directed to the average person responsible for answering the questions. Furthermore to emails delivered to industrial property providers, cell phone interviews were conducted. Admittedly, there is no way of knowing if the specific or other mature employee actually completed the questions. The targeted interviewees were:

    • Industrial property realtors and surveyors around Nottingham and Birmingham.
    • Industrial agents and coders ProLogis, who specialise in large industrial portfolios, like the case study because of this research, 'The Golden Triangle'.

The questions that made the foundation of the interviews are available in Appendix 1. The answers and remarks acquired from the interviews have certainly led to additional questions and a larger degree of understanding.

Case Review:

A case study has been used with a view of providing an in-depth accounts of events, interactions, experiences or processes occurring in that particular occasion (Denscombe, 1998).

A case study of 'The Golden Triangle' was carried out with a view that it would offer an in-depth analysis how speculative improvements in the industrial property market impact on the economy of the neighborhood area and how subsequently speculative advancements impact on the economy in general.

When deciding upon the case study which would establish suitable for the purpose of the study, three types of case study designs were considered;

  • Descriptive case study - regarded as similar to concept of the descriptive review (i. e. keeping track of).
  • Analytical research study - like the idea of the analytical survey (i. e. keeping track of, association and marriage) except its applied on specific circumstances).
  • Explanatory case study - theoretical method of the issue.

Source: Naoum, 1998.

The theoretical way of selection (explanatory) was chosen because of this research as it offered three ways of approaching the analysis:

  • A typical case - the findings can be generalised.
  • An extreme circumstance - a compare with the normal situation and least likely case.
  • A particular circumstance as test - carried out for theory purposes to ascertain relevance of the circumstance for earlier theory.

Limitations of Research:


The inhabitants used for the interviews was small and for that reason there's a likelihood that the info provided by the respondents is bound to the activities of the respondents which might not effectively depict the status of the topic matter. Because of time constraints, the evaluation targeted only on the surveyor and creators side. It would have been ideal to interview industrialists/occupiers as well so as to uncover any conditions that are particular to them and may have been missed by the surveyors and coders.

Interviews were completed as they permit face to face interactions which allowed further questions to be elevated through the interview period but as already mentioned; interviews were conducted via email aside from a few face to face sessions. Telephone interviews were also carried out but it was seen that this has the potential to lead to some bias developing which could mislead respondents. However, this process was the most appropriate/sensible given enough time constraints of the respondent concerned.

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