Posted at 10.09.2018
The tourism industry is highly known as the worlds quickest growing business and the economic importance has captured almost all of developing countries in the world. Credited the globalization, quick development of move forward technology, and the eased of affordability to visit today, make more people possible to travel outside their countries. THE ENTIRE WORLD Tourism Firm (1999) studies that international tourism receipts grew by the average total annual rate of 9% between the many years of 1988-1997. Even the number for international traveler arrivals has already reached more than 664 million in 1999. Tourism is becoming very significant to countries across the world as for generations the industry has been a major contributor to a country's economic progress and development, it creates significant revenues, creates millions of job opportunities in small or large neighborhoods, support communities and helps maintain and improve important national property that assist the united states to build up.
However, for tourism to get sustainable expansion and development and create substantial economic and social benefits to an area, tourism planning approaches are required by the web host government that get started to realized travel and leisure is the most important main key driver to economics' progress which not only bring income to the industry itself but to other business areas that serve the travel and leisure industry such as transport industry (airlines), hospitality, and the services industry. Therefore travel and leisure must be developed and monitored in an integrated, controlled and lasting manner. Tourism which is being planned and been able well can help the countries to constantly increase their financial benefits without destroying the surroundings or create serious sociable problems, tourism resources will be conserved for ongoing use in the foreseeable future. While on the other hands, in a few countries where travel and leisure is not well prepared and managed, it might bring about short term monetary benefits and in the long-term perhaps it might have triggered some environmental and socio-cultural issues and ends up with the poor quality of tourist destinations. So it is important to consider travel and leisure within financial, physical, environmental, and sociable planning and ensuring that the travel and leisure industry can prosper and develop by seeking to maximize all these valuable aspects and also to develop comprehensive and better travel and leisure plan for development at a community or region.
Therefore, this paper will be mainly talking about about the five different approaches to travel and leisure planning in terms of their strengths and weaknesses. This paper will also discuss about the key issues and challenges that tourism planners may face in the look process, and the key steps to be taken to help the local government and communities in the travel and leisure planning in the vacation spot region of the Central Highlands of the Island.
As we know that travel and leisure allows the creation of huge monetary benefits to the country, yet it hasn't take into account all the broader perspective, that tourism must be sustainable and offer various environmental benefits and effects in the development. This means that tourism must try to encourage both monetary and environmentally ecological development so that developments are able to meet up with the present and long-term needs of people, tourists, and local people at the same time, also guaranteeing the physical and cultural environment is highly capable of sustaining this use. Thus, government authorities must provide guidelines and initiatives to build up specific and appropriate tourism planning which would entail various different tourism planning approaches that will help better the development of travel and leisure in a vacation spot and to profit all people that get excited about the industry.
There are four different approaches of tourism planning at the vacation spot level can be accepted according to the prices that support the look or insurance plan activity include boosterism, financial, physical/spatial, and community-oriented that stresses the role the destination community plays in the tourism development and experience (Getz, 1986). Then to these four strategies, there can be an additional methodology of sustainable planning (Hall, 1998). Each of the tourism planning performs a different role in the travel and leisure planning and has its own strengths and weaknesses. The next describes the strengths and weaknesses for each approach.
Boosterism is one of the travel and leisure planning approaches that has views on travel and leisure development which is thought to be inherently 'good' and will provide benefit to the variety destination. This process also characterized to be part of the attitude to the development of 'development' is good and so any negative impact of tourism development will be dominated by positive benefits. From this approach perspective the principal planning problem is one of how to build as many folks as possible to a given location or vacation spot. Boosterism procedure however, doesn't take into account or requires their host community in the decision making process, planning and policy process encompassing the tourism advancements (Hall and Cooper, 2008). Yet it continues to be being adopted by governments and politicians to promote tourism growth, regional economical diversification and occupation creation.
According to Hall and Page (1999) suggests that boosterism attitude approach towards travel and leisure development sometimes appears as to give advantages to the host destination and community which can bring higher living benchmarks to a destination and improves quality of life of the folks especially in the developing countries. Travel and leisure development could increase the standard of living, as it supports the creation of community facilities and services, through the provision of better or improved infrastructure, facilities, services, transport, health, better quality of commodities and food. The indirect advantage of travel and leisure development will can also increase job opportunities towards the complete community and at the same time raise up the country's market.
However under this process little thought is given to the negative economic, social, and environmental impacts of travel and leisure. The cultural and natural resources are regarded as items to be exploited for the intended purpose of travel and leisure development. Thus, in lots of ways boosterism is a kind of non-planning and has had a proclaimed impression on the monetary and physical landscape. Because of this approach will not included residents of the holiday destinations in the decision making and planning functions surrounding tourism development could be regarded as unpatriotic and too much negative in which it bring about the lacking of general public or community contribution in the neighborhood travel and leisure development (Hall, 2008). The travel and leisure development will also tends to advantage more on the federal government instead of the neighborhood community because the community has no power to make their own decisions in the tourism planning and for that reason it will not encourage them to participate and will not allow them to share tourism benefits with the wider community.
The second procedure of travel and leisure planning is the financial (industry-oriented) approach. It is an approach that aims to market economic expansion and development in a destination, and take into account all the utilization of marketing and promotion efforts to attract as many visitors to visit the vacation spot. This economic approach focuses more on the economical impacts of tourism and the most effective and effective use of tourism to generate income and occupation benefits for the regions, areas, and country all together (Hall, 2008). The main strengths of this planning strategy are as it is mainly targets the economic effects of travel and leisure, it is convinced that travel and leisure development is becomes a key driver of financial expansion or will boost the country's economy through the creation of work, generation of forex earnings, contribution of administration revenues, activation or improvement of infrastructure investment, and then create contribution to the local economy. Yet there are a few weaknesses to the approach as it generally does not consider environmental concerns and sociable issues which means there is limited attention given towards the environmental and social effects as a result of travel and leisure. These various environmental and socio-cultural impacts of tourism could negatively have an impact on the local community and threatened them to go away from the destination due to the result of large amount of visitors' arrivals, and they will likely to feel irritate and unpleasant towards the travelers because they are entering the private spaces of residents (Hall and Cooper, 2008).
Based on Hall and Cooper (2008), the physical/ spatial method of travel and leisure planning considers travel and leisure as a kind of land use to be handled using spatial or ecological basic components that are necessary for tourism development and also to be based upon certain spatial habits, capacities or thresholds that would reduce the negative effects of travel and leisure on the physical environment. While the main point of the approach is to regulate and keep maintaining the capacities, land use and the amount of physical infrastructure being built for travel and leisure, so that it won't exceeds environmentally friendly and social holding capacities of the vacation spot. Because of this, it can help to reduce the negative environmental effects resulting from tourism development.
A well prepared physical vacation spot with well organized design and layout would also appeal to visitors to search for a destination as it can offer a good and open space for travelers. There are will also be a rise in the cover towards the environment because of the less land being use and it'll keep the sustainability of travel and leisure as well as result of higher satisfaction from both travelers and areas. The weakness of the approach is the fact that if the amount of infrastructure, complexes, and capacities are being manipulated, economically the destination unable to maximize their profit and perhaps also unable to fulfill the popular of tourism to create more attractions. Last but not least, limited attention is also given to social and ethnical features of the destination (Hall, 2008).
Community tourism planning approach comes with an emphasis on the interpersonal and political framework within which tourism occurs and it supports greater neighborhood control over the development process. Under this approach, community is recognized as the focal point or actor that promotes the development process of the tourism and seeks for public involvement in a vacation spot in order to improve their economical livelihoods while safeguarding their cultural beliefs, and conserving the environment (Hall and Page, 1999).
Based on Tosun (1999), Community planning approach which implies a high degree of general population participation in travel and leisure planning process, highly engaged the community in your choice making and planning process, as well as in the showing of travel and leisure benefits and in the writing of tourism gains with the wider community. Therefore, the primary strengths of the community based approach in terms of its benefits, will probably to make and increased employment opportunities open to the local people as more community being involved in the process although it also contributes positively in the improvement on home income and general standard of living through the extent of contribution change from one aspect to another. Moreover, public participation is also to design tourism development in such a way that it's intended to benefit the local community and also to encourage them to take part in their own development through mobilizing their own resources, defining their needs and making own decisions about how exactly to achieve them. Then if the federal government has been supportive and let the community to have a large area of the decision making for travel and leisure, there will less conflict arises between the federal and community, if problem arises the city would be able to make decisions and solve it independently. Bringing educational elements towards the whole community is also one of the effectiveness of this process. The locals likely to be educated and been trained in order to boost their understanding of tourism and since a results it will help them to identify and conserve their local culture, natural source values, and developing a good image about the destination. Tourists who come from different parts of the world will also encourage the local people to interact and provide ethnic exchange between hosts and travelers, at the same time it also provides opportunities for the locals to learn foreign language and lead to an improved understanding of ethnical variations and build tolerant attitude towards foreigners.
On the other hands Tosun also stresses on the weaknesses of the approach in terms of the barriers or the difficulties in utilizing a community method of tourism planning in tourist vacation spot. The major challenges or barriers to incorporating public participation in tourism planning range from having less financial and recruiting in the travel and leisure sector especially in the growing country. Resources at the local level may well not enough to finance the present scale of travel and leisure development and therefore it'll lead to discourage community contribution in the tourism planning. The general public could also have the issue in understanding intricate and technical planning issues, not necessarily aware the decision making process, and the difficulty in maintaining representativeness in the decision making process because of the insufficient knowledge, experiences and possible conflicts that may happen between cultures. In addition, addititionally there is need for the federal government to have the ability to manage the engagement of the community that aims to achieve the desired result nonetheless it does not supply the impression to the community to be control by the federal government. Power also needs to be distributed consistently in just a community so that some communities or individuals will not have the ability exert greater influence over the look process than others.
The sustainable strategy towards tourism is an integrative form of travel and leisure planning which includes economical, environmental (physical/spatial), and socio-cultural (community) planning methods. This approach looks for to provide lasting and secure livelihoods which decrease depletion of resources, environmental degradation, ethnical disturbance and social instability (Hall and Page, 1999).
According to Hall (2008), sustainable procedure are include permanent cover of environment resources since it focuses on tourism development which make an effort to avoids damage on the surroundings, economy, and civilizations of a holiday vacation spot as well as provides positive experience for variety communities, tourism market sectors and the travelers themselves. As a result of these, it will also lead to the preservation of essential ecological operations, give beneficial and opportunities for future technology ability to meet the present and long term use of resources, protection of human traditions and biodiversity, improve economic advantages to support sustainable travel and leisure, and it also benefit the neighborhoods by giving more occupation and the improvement their standards of living. However, overprotecting the resources will end result that the visitors unable to enjoy or being content with the overall tourism experiences, for illustration tourists may have high expectation when they travel to the travel and leisure site, yet they are not allowed to connect to the surroundings thus their perception will be lower since it doesn't meet their high expectation, and become very unsatisfied. Besides, by implementing sustainable tourism methodology could also create conflict between general public and private industries in terms of having different views and point of view on sustainable planning. Consumer sector should save and keep maintaining the environment while private sector wants to gain more economic profit in having less concern on sustainable travel and leisure benefits. Sustainable tourism approach may be difficult to achieve and has been often criticized for its contradictory goals that never achieved, as it needs co-operation and coordination between industry and the administrator of places, and the must build consumer and manufacturer awareness.
As millions more folks travel also to seek for personal rewards of their experiences, the considerable development of travel and leisure resources is the consequences (Gunn, 2002). The many activities that tourists take part in a tourism destination are important in the development facet of the vacationer industry where it creates huge progress for travel and leisure in a destination and provides travel and leisure benefits in lots of ways. Thus, development of travel and leisure is necessary to be plan by the government and the tourism industry which it is involve in order being able to achieve the desired goals of development, bring positive come back and advantages to the region and community all together. However, there are several main issues or obstacles in the travel and leisure industry that planners may need to face. Tourism is undoubtedly a very extensive industry and complex which it is difficult to be aimed towards on specific desirable goals and objectives. In addition, the rapid progress of tourism and its complexity even helps it be even more difficult for planners or destination management to use the most basic research results and build recommendation to improve travel and leisure planning. Hence, the main challenge today for both analysts and practitioners is that they should be able to focus on the main element issues and forecast new prospects and opportunities in the tourism, as well as to look for new research on critical issues and time reduction for research and tourism application.
Based on Claire A. Gunn in the article, Prospects for Tourism Planning: Issues and Concerns (2004), it is being discussed a few of the main today's key issues in the field of tourism planning, which regardless of the significant grows over many years, the issues of tourism planning should be tackled by experts and research workers if tourism aim to directed toward appealing modern goals. Even when there will vary goals and aims being attained by large and diverse amount of people, several goals are being emerged under the umbrella concept of tourism. Besides, the more traditional goal of increased current economic climate are being added goals to increased visitor satisfactions, better community life integration, and leads to even better and better environmental protection. The next issues are stemmed from insufficient education and understanding of tourism's great complexity and can be resolved by new search and planning.
Another issues being emphasized by Gunn regarding to travel and leisure planning is the indegent organizational integration among the public and private sectors being involved in serving the tourism industry. Available private sectors there are hotel, restaurant, travel firm, attraction, and air travel organizations who need to cooperate along to make the travel and leisure industry work. Then in the public sectors agencies customers can include of water resource, departments of commerce, vehicles land management, area and recreation organizations. Gun (1977) identified the fragmentation in the travel and leisure industry which brings about the difficulties in coordinating public and private sector interests as well as commercial and conservation focused involvement in travel and leisure development. Besides, they also seldom talk to each other though their guidelines and actions impose on travel and leisure. Lacking is can be any organizational device that can be involved over travel and leisure in it's completely. Despite their entitled as travel and leisure organizations, convention, site visitors' bureaus, and express agencies, their primarily focused is on promotion and often exclude any influence on research or planning. Negative effects of tourism progress including economic, public, and environmental are usually outside their agendas. Thus, there is a need for better and improvement in communication among existing tourist organizations to gain mutual profit and understanding related to travel and leisure development. For example; scheduled to parks are such visitor magnet, the organizations need to grow their agendas to communicate with other several traveler organizations such for advertising, pr, and the tourist business sector.
Furthermore, other potential problem that likely being encountered by planners, decision makers, and investor in tourism destination areas is the lack of ideas and models about the ways that such areas are develop and change. Travel and leisure is considered as very powerful and destination areas will always constantly changing in order to meet the demand for new market needs. Thus, in the development procedure for endeavoring to meet these demands, it is occurs which is not appropriate for the long term goals of residents or site visitors. While there is also insufficient strategies and frameworks for destination planners and decision manufacturers to refer to and so it'll be extremely difficult role to allow them to understand each of the specific development in the overall system which is likely effects on their area and its appeal (Butler and Waldbrook, 2003). Thus, these issues must be studied seriously which can be needed to develop continuous ideas and models that assist planners and decision creators to set-up better improvement of travel and leisure marketing for the destination.
The Central Highlands of the Island is the chosen destination region to build up tourism planning to encourage and build travel and leisure development in the vacation spot. It is an Island which is positioned in the Eastern Mediterranean Sea with total area of 4, 400 sq kilometres, comprising 3 islands but only the key Island is inhabited. As a producing country, it is quite well known because of its tourist destination. Regardless of the area still have hardly any development on travel and leisure and faced lots of issues including limited infrastructure, a frustrated economy, plus some environmental problems, yet there continues to be an established tourism sector on the coast and lots of potential tourist attractions in the area.
With estimate inhabitants of 401, 880 and getting the most 'Islandese' and two unique ethnic groups as the key society, the island is highly rely upon tourism as their key monetary driver and generate income for the united states. The services sector also offers the largest ratio of 64% compared to the agriculture and industry sector. However, the destination presently still experiencing quite a lot of problems and restrictions to be able to managed and deal with tourism. Based on the whole country details, there is a limited of natural resources (fresh normal water and electricity), supply of accommodation, infrastructure which only main streets are paved and some area is still not well built, and there are a few environmental problems as well include drinking water pollution. The limited resources and accommodation in the vacation spot will tend restrain the introduction of tourism in the region which means the region is lack of opportunities to increase. In addition, most of the neighborhood people in the Island also have low levels of literacy rate, languages and the limited education which can discourage their contribution in the tourism development as it will be very hard for the community to connect to the travellers and given that they don't have any basic knowledge about travel and leisure either.
Therefore, there is a need for tourism planning in the Central Highlands of the Island by creating a detailed and appropriate regional based planning process. Which is necessary for the Island to work with the different techniques of tourism planning to design of most tourism development as to generate economic, interpersonal, and environmental advantages to the community. Essentially, the government should also need to encourage public participation in the tourism planning process to help support and build knowledge within the community in the Island at the same supplying the opportunities to participate in their own development.
Tourism planning is a process of determining goals and objectives that want to be performed by corresponding available resources and programs with the needs and needs of individuals, and then determining the techniques of how to accomplish them. It also requires a proactive role in assisting and promoting the implementation of the good quality development of travel and leisure in the destination. In depth and appropriate travel and leisure planning requires organized approach which usually involves a series of steps (Stynes and O'Halloran, 1987). The next section will discuss and identify the primary actions to be studied in each steps of the look process (Shape 1. 0) that necessary for developing effective travel and leisure plan and strategies in the Central Highlands of the Island and also to help the Island to make and develop strong tourism destination.
Step 1: Identifying goals for The Central Highlands of the Island (Referrals)
To manage tourism in the Central Highlands of the Island on the key points of sustainable development.
As the island experienced a frustrated current economic climate, it is try to improve and enhance their market through the creation of careers.
To increase the amount of infrastructures and accommodations in ways to appeal to more tourists approaching to the vacation spot and ability to provide the needs of vacationers.
To maintain and save environmental and socio-cultural resources of the Island.
To increase travel and leisure earnings and achieve good syndication of income.
Step 2: Potentiality Analysis
To raise the economic development in the area.
Contributes to the country's GDP.
Major way to obtain foreign exchange revenue and contribution to federal revenues.
Creation of job opportunities and contribution to local economies which might help to improve their standard of living and standards of living.
Stimulation of infrastructure investment
Origin of International site visitors Greece, Italy, United Kingdom, North & Western world Europe, and THE UNITED STATES (the majority).
Average age of International tourists: 49
Average volume of International evenings : 5. 6 nights
Average daily expenditures: USD$68
Visitors interest and needs:
To visit archaeological sites.
To see and revel in the high landscape attractions.
To enjoy the authentic food, ethnical heritage, and cultural groups.
To visit and go through the natural forest and local structures.
Productive work force.
Climate and landscape.
Limited water resources and few local energy.
Produces 80% of its food needs.
High scenic worth.
Cultural history and unique ethnic groups.
Facilities and Service:
Hotels/ Hostels/resorts/ serviced apartments/ farmstay.
Little development of tourism which cause minimal negative influences and substantial left over natural forest and local structures.
Strong cultural heritage and unique cultural groups.
Good cultural restaurants.
Good resources of locally produced food and wine.
High scenic prices.
Favorable geographic location for transport trade.
Productive labor makes or human resources.
Easy to gain access to from the coastline.
Limited supply of accommodation and infrastructure (only main streets are paved).
Limited normal water and electricity.
Ethnics organizations are distrustful of strangers and highly competitive with the other person for government support and development options.
Low levels of literacy and limited educational background.
Low degrees of languages apart from local dialects.
Environmental problems of drinking water pollution near oil refineries.
High employment rate and poverty.
Identifying market sections, characteristics and needs.
Major product spaces.
Market position: The Central Highlands of the Island is favorably mythic and naturally appeal which it provides an unforgettable cultural experience for individual to discover the strong cultural traditions and unique ethnic groups of the destination.
The preliminary ideals that community hold and wish to be conserved and enhanced the locals' strong cultural heritage and ethnic groups.
The substitute future tourism situations (scenario is reviewed in term of implications of development, a preferred or attractive future for tourism, the constraints) to determine specific targets and strategies.
Consultations with key organizations (travel and leisure industry and administration tourism physiques) and the local community through interviews and workshops.
Economic sustainability (natural and built resources):
Climate and landscapes for travel and leisure.
Environmental sustainability (landscaping values)
Attract potential overseas investors to build sights and hotels accommodation for vacationers at the same time it creates more and better careers for community.
Encourage government purchases to plan and properly take care of infrastructure in the Island for better management of tourists' impacts, as well as to increase the knowledge and skills of the local people to be able to handle tourism matters.
Apply of administration policies using guidelines, regulations, permits, and zonings to control and maintain the number of physical infrastructure being built, and help to preserve the local resources.
Programme of work:
Conduct a detailed research about the type of potential foreign traders who are willing to develop their business in the Island.
Make a draft anticipate the management of infrastructure that going to be applied by the federal government for the Island.
Set out regulations, laws, rules, and zoning for the areas.
Improve the quality of educational programs and industry in the Island, as well as provides tourism training for the local people to get ready and able those to serve the holidaymakers.
Organizational responsible (Different stakeholders who partake in the process): Government travel and leisure body, private sector, constituted physiques including non-governmental organizations particularly those associated with travel and leisure, environment and culture, the residents of the Island, and international investors.
Government tourism physiques: to much better quality of life and overall governance. It really is responsible for setting the right environment for travel and leisure, for regulating the industry, marketing the Island as a travel and leisure destination as well as for ensuring an improved tourism product, especially in publicly had spaced.
Private industries: shoot for profitability. It is responsible for providing a value for money tourism offer to friends, ensuring that its operations are well been able through further investment in impressive and effective marketing.
Residents of the island: to encourage for general public participation in the tourism development through the use of their own resources. To benefit from the development.
Foreign investors: to cooperate together with the destination to improve and build visitors attractions, and accommodations in the area.
Timeline for conclusion: 5 years
Concise record outlining step 1 1 to 8.
Draft supplementary development plan and the amendment to travel and leisure plan as appropriate.
Monitor and review execution procedures assess implementation strategies of plan through feedbacks from the vacationers, industry, and community for better advancements.
Develop suggestions for plan amendments.
Figure 1. 0 Travel and leisure Planning Process (Predicated on the article taken from Tourism South Australia, Joseph Banking institutions Group, 1990)
Tourism is very important and as the primary key driver of economic development or development tool for the Central Highlands Region, which its future development should therefore be preserved. Federal of the Island also needs to developed guiding guidelines for the local areas for maintaining long-term development and also to meet the desires and needs of communities. Just as the travel and leisure planning process, the community is should be highly require in the development especially in managing the issues, encourage for involvement, and the implementation of strategies that meet up with the goals and needs of the whole community.
Based on Bob McKercher in this article, Sustainable Travel and leisure Development-Guiding Ideas for Planning and Management (2003), there are group of guiding principles that contain been developed which aim to control planning idea which predicated on the sustainable tourism development to profit the city. The guiding key points stresses on four broad concept of economic, social, ecological, and local sustainability. The following are the details of the guidelines.
Economic Sustainability which is should be developed profitable in both immediate and lasting.
To contribute a few of the income being generated to assist in working out, marketing and product development.
The Island should diversify the products by developing a range of holiday activities.
To provide financial incentives for the business to adopt sustainability process.
Cultural sustainability to boosts people's control over their lives and appropriate for culture and prices and improve community id.
Educate the travellers and tourism industry regarding to attractive and acceptable patterns.
Conserve the cultural diversity.
Tourism in the region should be initiated with help of wide-ranging based community input.
Requirement for education and training programs to improve and mange history and natural resources.
Strengthen, nurture and encourage the community's capacity to keep and use traditional skills.
Ecological sustainability that targets the development that works with with the maintenance of essential ecological functions, biological variety and resources.
Promote responsible travel and leisure behavior.
Identify acceptable tendencies among tourists.
Provides rules of practice that needs to be established for tourism.
Provides suggestions for tourism procedures, impact diagnosis, and monitoring of cumulative influences that needs to be established as well.
Ensure the look planning, development and operation of facilities include sustainability rules.
Local sustainability which is designed to benefit the neighborhood communities and help generate income in the region.
The community should maintain control over travel and leisure development.
Encourage businesses to reduce negative effects on locals also to contribute them positively.
Tourism should provide quality of work to the communities.
Provide financial incentives for local businesses to enter in tourism.
To improve local human reference capacity.
Referring to the facts information about the Central Highlands of the Island, there are several important issues have to be considered in term of the travel and leisure planning in the vacation spot. The first issue that should be taken bank account is the limited money of the public in which might not exactly enough to financing the present level of travel and leisure development and for that reason it should be spend in the price effective manner. Thus, administration needs to ensure the best possible use of the financial resources being focused on tourism through the public sector. Another issue would be that there is a need to build up travel and leisure in a ecological way to ensure there is an improved standard of living and quality lifestyle through conservation and safeguard of environmental and sociable cultural resources. It's important to manage and balance the economic, public, and environmental impacts of tourism in looking for the nationwide interest. Then there's a need to cooperate together with all travel and leisure stakeholders in a way to manage travel and leisure impacts and also to seek and direct tourism activity towards controlling the overall economy, environment, and sociable aspects.
Other important concern that needs to be considered is the need for tourism to supply the communities to achieve a fair circulation of income through the involvement of associates if their modern culture. To achieve this, tourism activity need to be disperse across different locations throughout the Island and across different probable recipients which range from hotels to a host family to a tiny dealer, and by working to the economic participation of most stakeholders involved. The past issue to be studied account is that there surely is a need for improving and fortify the image and understanding of the Central Highland of the Island locally and overseas through their brand exercise. Hence, the government and communities need to create the right image and notion about the Island in the overseas markets by creating a graphic predicated on a promise which in turn can be delivered to tourists. There is certainly should also be a strategy to build the brand image of the Island to ensure the delivery of the guarantee.
Tourism remains the most key important economical development for a country across the world specifically for the Central Highlands of the Island that needs to be highly taken care of and monitored properly through complete and appropriate planning. Planning for tourism allows the Island to create its goals and goals and enhance the development of travel and leisure in the region, thus local government need to interact with all stakeholders who are involves in the development to make travel and leisure activities occurring in the Island and in a position to serve the needs of vacationers. Besides, it is also important to utilize the 5 different approaches in the travel and leisure planning of the Island to help the government to target and balance out between the financial, social, and environmental aspect of tourism as well concerning emphasize and retained the sustainability of tourism in the region.
Yet there are some issues or problems in tourism that should be taken bank account and understand by travel and leisure planners or decision machine in order to build successful planning. By plainly understanding the travel and leisure issues you will see less blunders being made in the planning. An effective planning and development of travel and leisure in the Island shouldn't only be able to serve the tourist however the community as well, and at the same time benefiting the neighborhoods in terms of economic, cultural, and environmental areas of tourism.
The development must be compatible with alternative activities in the area and highly recognized by the neighborhood population. Therefore, thorough planning should be employed by involving group of steps to attain specific aims of travel and leisure development and highly coordinated with the local community and regional planning attempts.