Posted at 11.02.2018
The goal of this study is to be able to determine the extent the potency of sex charm in advertising and exactly how it may be influenced by factors like religion, culture and practices. This study included the involvement of staff of different genders, nationalities, religions and culture. All of the participants were made to visually analyze a series of advertisements for men's perfumes. The brand used for this function was Tom Ford. The perfumes are recognized for their unique sense of advertising and the products are well known as luxury items.
Among the members, there were male and feminine staff of orthodox, Christians, Hindus, Muslims and atheists belonging to different nationalities as well, presently surviving in UK. The study questions posed to them were regarding their personal personal preferences and perception towards advertising on the whole and their thoughts on using sex appeal in advertisements. They are formulated to gauge the degree of popularity and rejection of the utilization of sex appeal and provocative images in promoting luxury products. The data has been analysed on the basis of the impact ethnical and religious values have on consumers of such luxury products. The info has been presented in a very natural manner and verbatim has been used from the individuals in the table (Appendix 1) as a way of measuring the intensity of feelings in certain situations. Appendix 1 and Appendix 2 have been used for coding and the technique has been reviewed in subsequent parts of this thesis.
Do you own an emotional connection with your house of birth?
Would you say you are feeling a solid affiliation with your domestic society and its own traditions?
Would you say you have modified towards the British culture or still feel strongly about your own culture?
Would you agree that you are easily influenced by advertising you observe or not?
What kinds of advertisement do you enjoy the most?
Do you think the ways that you understand the advertisement influences your frame of mind of the promoted product?
Do you trust assumption that faith, culture and traditions affect the ways that you perceive advertising campaign?
Do you trust assumption that anticipated to personal beliefs some forms of advertisement may create negative understanding of your promoted product? If so, if the advertisement is recognized in a negative way, can you still take in the promoted product or not?
Are you aware of the utilization of sex appeal in advertising?
What is your current perception of sex charm in advertising?
What will you say prevails?
Would you say that making love charm in advertising would cause you to want to purchase the product?
Do you think your culture, benchmarks, religion affect the ways that you perceive intimacy appeal in advertisements?
Do you think intimacy charm in advertising is a highly effective approach?
What do you think are the most reliable advertising solutions?
Do the truth is sex appeal in advert being considerate towards people who result from different backdrop?
Would you agree or disagree that making love charm in advertising could be offensive?
How does this advertisement make you feel?
Would you say it causes positive or bad attitude?
Immediately after exposure to this image do review this image relative to your personal values and requirements?
Would you say these images cause you to want to buy these products?
Could you please think of benefits and drawbacks of this ad?
Who do you think is likely to respond positively to this advertisement and just why?
Who do you consider is likely to reject this form of advertisement as it could be deemed as incorrect?
Do you think there exists another form of advertising that would be suitable for the products?
Which ad does you like the most and which advertising did you like least?
Interviews were completed for the purpose of collecting data about Tom Ford advertising from a heterogeneous test group of individuals belonging to different religious, ethnical and ethnic backgrounds. The same set of questions was shown to ten participants of the test group once they were subjected to the visuals in the Tom Ford adverts for male perfume. The replies were tabulated and analysed regarding to their behaviour towards use of making love appeal in advertisements; their attitude to the Tom Ford visuals and their attitudes towards the products these advertisements promote.
From the given data place it could be concluded that individuals irrespective of their gender and generation are affected by their personal, religious, traditional and cultural beliefs. Their behaviour towards products count largely along the way they were brought up and the exposure that they had towards sexuality in a sociable context. Tom Ford advertisements for male perfume have been appreciated for the novelty and boldness of the images though most of the participants believed negatively about the use of women as making love objects and may possibly not endorse the merchandise.
Participants from more conservative civilizations were averse to the use of feminine nudity and the improper use of the woman's body to endorse an extravagance product such as a perfume. Many participants have recommended that luxurious options and expensive and artist clothing and jewellery on elegant women would have been a much better way of advertising the merchandise. Some feel that provocative character of the images reduces the brand value of the merchandise and helps it be seem cheap and "trashy".
Most participants agree that the sex charm in advertisements fits the goal of advertising as they get attention. The images, colorings and layout of the advertising enhance the visual appeal of the merchandise. Most teenagers are productive receivers of advertising and will probably respond positively to this approach. However, the study also uncovers that traditions, social and moral beliefs play an important role in the manner consumers react to the aesthetic stimuli prompted by these advertising. People who have strong social and religious root base tended to be judgemental about the merchandise based on their notion of the adverts. Most people observing the advertisements through their ethnical lens were defer by the use of women as love-making objects and felt that such extreme use of sex appeal in advertising products degraded and dehumanized women.
The results of the interview of the "atheists" show you that they don't analyse the adverts based on personal or traditional values as they go through the visuals as simply adverts promoting luxury products. Both participants are from around the same region and have been raised in an environment open to expressing sexuality plainly. Their reactions were rational and not judgemental and they were both willing to try the products as they found the Tom Ford adverts attractive.