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The second greatest clothing retailer

" Look Good Pay Less "

Primark is a retail group which is the second largest clothing retailer in uk and goals young, fashion-conscious under 35's. Primark offers extensive quality fashion fundamentals at value for money prices. Research shows Primark as a leading retailer in value clothing. Primark's offer to the client is one of high-quality items, at value for money, guaranteed by Primark's service offer. Primark prides itself on its faithful customer platform. Primark stores ltd can be an subsidiary of associated Uk Foods which employs 96. 000 employees in 44 countries with global sales of Ј8. 2bn.

Employing 27. 000 people in the uk and rank as GB 2nd largest clothing shop by volume and voted 'best value traditional fashion. By ITV and GMTV visitors.

The successfulness of Primark since it offers excellent competitive prices with productive distributions, resource and quantity buying

Primark deals in high quality items at affordability backed by guarantee "Look Good Pay Less" communicates Primark's value founded offering. In a precise manner to its main target audience, making half its sales in women wear, quarter sales in menswear and children wear and other goods that make all of those other constituting sales.

Competitors of the merchant are H&M, Next, Matalan, T K Max's and George clothing and many more retail outlets on the floor of sales and marketing its products.

Primark competes on product, honest strategy with there code of conducts encouraging customers 100% product satisfactions on all grounds including reasonable trading.

The successfulness of Primark has lead to the merchant source there making of their products, from over seas. The countries where it performs include India and Bangladesh, and the advertising includes countries such as England, Ireland, Spain and Germany. Primark's current strategies include enlargement to Portugal were it dreams to have the same success. However Primark has in resent become under the limelight for its unethical creation as it has been accused of employing child labour and in resent times for having its products in UK operating "swetshops", which have harboured unlawful immigrants hired well below the minimum amount wage. It has effected the trustworthiness of Primark. This may affect the success they achieve in Portugal.

The role where I play with in the organisation will influence my job. WHEN I use in the head office of Primark in the united kingdom, I am a marketing director. Presently focusing on the growth to Portugal. I need to face the issues above as they have got effected the trustworthiness of Primark. On a worldwide size as Primark is currently seen as corrupt in its market as they appeared unaware of the hidden workers that make their clothing, rather than being seen as fair investors. For my very own career was effected by this as I was given moral training an now being given the task to improve the trustworthiness of Primark and demonstrate the changes that are taking place with in the surroundings of Primark, from both with in the organisation and external.

Oscola reference

  • Primark. about: Primark history Available at:
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