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The introduction of globalization and ethics

In The Globalization and business ethics issues develop, it also influences Organizational diversity from all of aspects of the Organization, such as educational level, cultural background, occupation record. At the same time, the Organizational variety may become your competition advantage for a business.

The survey will first expose the organizational diversity. secondly, it'll analysis the Globalization, the Globalization in sociology. thirdly, it will introduce the business ethics, and research the business enterprise ethics effect on the Organizational diversity. fourthly, it will analysis The way the diversity become the reference of competitive advantage. Finally, it'll give the brief conclusion.

Discussion and analysis

2. Organizational diversity

organizational variety Organizational diversity refers to the syndication of characteristics of different individuals within the interdependence of the users in the unit of work, and the diversity of organizations to examine the properties of the differences between group members and effect on its organizational development process and organization of development mainly from a social point of view. Organizational variety generally identifies differences the participants of the business in terms old, sex, contest, educational level, ethnic background, and job background, the space of service in the organization, as well as a position in the business (Susan E Jackson and et al, 2003). Member of organizations in these areas generally be looked at related with organization, affecting the steadiness of the organization, development, competitiveness, organizational structure and organizational performance.

Diversity makes the complete planet into a complete, gathers the globalization people together, as well as gathers a large number of cleverness alongside one another; business ethics has binding results on the economic organization. So the global patterns standardized gradually among the list of economic firm, but also makes these organizations quest greater diversification to be able to adjust to fierce competition in the community. Diversity is divided into:

2. 1 Horizontal diversification

Horizontal diversification is dependant on the existing product market; broaden the business enterprise areas in to the horizontal direction, also called the amount of diversification and professional variety.

2. 2 Multi-diversified

This means that although there are relations with the existing products and the marketplace area, it can make the business areas diversity through expanding the completely heterogeneous products and market. This multi-diversification includes three types:

2. 2. 1 Technology relations diversity

This identifies based on the research techniques or production technology in the field of existing businesses, develops differentiated products. Generally, this kind of variety is suited for the large enterprises in intensive technology establishments.

2. 2. 2The diversification of marketing relationship

This is subscribing to into different products market based on marketing campaigns in the prevailing market segments. Marketing diversification uses the common sales route, common customers, common promotional methods, a corporate image and visibility, thus earn a sale multiply result (Schein, 1992). This type of diversity is not suitable for high-density technology, as well for the companies with the more powerful marketing ability.

2. 2. 3 The resources variety.

This is the strategic that predicated on the material existing available; it sets the differentiated products into the market area, and then obtains the resources fully utilized.

2. 2. 4 Compound diversity.

This is seeking the development opportunities in the existing areas that there surely is no significant relationship between product and market, which is the needed technology, management methods and sales programs must be re-obtained, because the new exposed business enterprise has no relation with the initial product and market.

3. Globalization

3. 1Globalization in sociology

"Globalization" is one of the most popular matters in the international educational community. Since the 1990s, with the accelerating procedure for globalization, people knowledge of globalization theory are deepening gradually. Different scholars analyze and research the problem of globalization from different disciplines, such as political science, economics, history, social studies, sociology and other viewpoint, and then strengthen the link and assistance between different disciplines.

Sociological of computer started in the 20th century that the sociology analyzed the globalization theory, in the past due sixties and the seventies the ideas mainly comprised global convergence theory from P. Sorokin, R. Aaron on the international community, D. Bell's post-industrial contemporary society theory, I. Wallensteins world system theory, in the 1970s and 1980s, it includes surfaced A. Toffler's super-industrial population theory, in the 1990s, as well as the development of Wallensteins world system theory, it includes formed a far more targeted the institutional changes theory, R. Robertson's ethnic systems theory and the global system theory etc. The extensive characteristics of sociology make the analysis of globalization have significantly more strong gain.

3. 2The globalization theory of Samir Amin

Amin graduated from the School of Paris in 1957, received Ph. D. in monetary philosophy, and proved helpful in the United Nations for a long period. He believes that "making globalization through the marketplace" is a reactionary utopia. In order to oppose this reactionary utopia, it must develop alternate humanitarian programs from the socialist eyesight (Kast, and Rosenzweig, 1970). The program is establishing a global politics system. if it say that the nation-state is with respect to the local market framework, not only the scheduling of this market place, then the global politics system is nor the global market proxy, but for the procedures of the many parameters in the forex market.

4. Business ethics

Business ethics, which really is a kind of professional ethics, it refers to the conduct codes and norms which should obey available work. Business ethics was a historical category, as an ideology, it was decided not only by a certain magnitude socio-economic and ethnical, but also counterproductive in a certain socio-economic, and experienced an important guiding significance in the industry activities (McGregor, 1962).

4. 1 The impact of Business ethics on organizational diversity

Diversity has become a unique enterprise competitive benefits. Therefore, it can increase the competitiveness of businesses by strengthening the management of diversity. It is mainly manifested available ethics. With all the social improvement and development, companies have become more aware of the value of business ethics in the proper management process. It should establish the right idea of business ethics and moral worth rose to enterprise proper management level to make company survive in modern culture.

It is seen from the above examination that the major influencing factors of organizational diversity are age, gender, race, this means the real human factor performs an important role in the business. The business enterprise ethics is merely to review these characteristics, making the business reacts on the variety of corporation these factors to encourage the enterprises prosper.

4. 2The business ethics can improve the employee engagement

The employee engagement is the performance that employees have committed to the enterprise. Industry research demonstrates companies with high employee engagement generally speaking have a good performance. the Companies three-year average operating profit development is 3. 7%, that your company has a high employee proposal, while companies with low worker engagement, the three-year operating revenue will be reduced typically 2%. The business enterprise ethics within an enterprise will straight affect the worker proposal (Shafritz, and Ott, 2001). After the worker considers that the inauguration corporations don't have business ethics, staff proposal will be reduced very serious. Therefore, enhancing the business ethics, or corporate employees marketed business ethics, especially the business ethics in mature leaders, will enhance staff engagement.

5. How the diversity become the source of information of competitive advantage

a large number of studies show that the organization diversity have a significant impact on the company, it is also raise some human tool management practices influence on businesses.

5. 1 businesses will be more focus on innovation and change

The employment marketplaces develop increasingly more mature, the original lifetime job and rigid syndication system was broken, people flows between enterprises are more repeated (Knight and et al, 1999). Within this practical framework, in the first days and nights of business, organizations will be more pursuit the action reliability, at the moment, a homogeneous high amount of company is more conducive to achieve this goal; while with the organization into a mature stage, businesses could be more focus on invention and change in order to obtain a new impetus to the development, at the moment, companies need to adapt its organizational structure, and improve the diversity of the business, it best for the organization innovation and the implementation of organizational change.

5. 2 there will vary types of staff in the several organizations

In the different organizations, there will vary types of employee behavior and mental health needs, therefore, , it designed different incentives for different kinds of employees in line with the organization constitutes a diversity of features, it can benefit increase the staff's passion for work, and reduce staff objective to leave, thereby, it could increase organizational performance.

5. 3 Various practical teams frequently exist within the organization

Moreover, with the public division of labor and it development, more frequent cooperation among the business, various functional clubs frequently are present within the business, such as R & D team, sales team, planning team, business the project team etc. Different groups have different functions in the business and its own ways is inevitable differences in composition. For instance, the R & D team, planning team, give attention to innovation, and for that reason it should build advancement team model which have a climate conducive to improve the team composition heterogeneity (Neal M Ashkanasy and et al, 2002), and, it will more emphasis on harmony within the team and team efficiency in implementation of the task team, so it should build the Team module that it should easy to get rid of the higher homogeneity of the issue in a team format, and easy to communicated with one another. Enterprises must look at the impact of ethnical heterogeneity, and establish a mechanism to reduce the ethnical conflicts in the organization

5. 4 different characteristics of the management comes with an important affect on enterprises.

Different characteristics of the management team constitutes has an important effect on the introduction of enterprises. Executive management team variety prefers companies with high advancement and change, while companies which the executive management team takes its higher degree of homogeneity tend to be more conservative and steadiness. An excellent team should be no discriminatory functions to employees, in the recruitment, it should not need the discrimination for the individuals because old, disability, race and other aspects, in the task, management should put into action management of variety to avoid discriminatory(Crane and Matten, 2007). Management team select a good staff predicated on individual character, experience and other factors to create a diversity of organizations, such organizations can more effectively fulfill the company mandate, so that it can make the competitive benefit for company. The above evaluation show that the business diversity comes with an important guiding relevance on recruitment, interior promotion, employee motivation mechanism design, team development, conflict management etc.


Any business want to success, it should have a guiding main values, the one of the primary principles is business ethics. Within the strategy execution process, it creates the variety of organization anticipated to different business ethic. At exactly the same time, Globalization has played out an important role in the diversity of corporation, if the business can effectively monitored, the variety of the business can be considered a competitive benefit for organization.

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