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The Recreational Gambling Zone

Statement of Funding needed:

In order establish a new business, we are in need of approximately Rs. 50 Millions. In which half of the funding will be seen through our Associates and the rest of the will be reached through Banks, investment companies and other financing companies.

Statement of Confidentiality Article:

This record is confidential and is also the house of the co-owners as in the above list. It is designed for use only by the individuals to whom it is transmitted, and any reproduction of any of its contents without the prior written consent of the company is prohibited.

Executive Summary

The tips to success for The "Recreational Game playing Area" is our potential to market effectively, creating an unmatched, cool, marvelous, and felicitous atmosphere where people should to be, and employing qualified/certified and skilled and proficient staff to aid in the working of the programs and leagues.

The activities and fitness golf club industry is a booming business that offers appreciable turnover for folks investing in it.

The company provides a wide range of indoor activities services. Customers can become a member of the sports membership for a justified monthly fee.

The large numbers of sports customers signifies an attractive pool of prospective customers. The customers are private customers. The expected income is between. in the first yr. The purpose of this start-up is the operation of an inside sports center

Industry Examination:

Over the next five years, the athletics industry is forecasted to show moderate growth, basically driven by demography and new entertainment opportunities.

The company desires that the athletics industry is undergoing significant change from professional athletics to entertainment.

Future prospect and movements:

A brief research of the industry has provided us with the next facts and fads that may follow in the foreseeable future.

With the quick change coming in the technical environment the establishment is looking to face tremendous competition in the arriving era. The business intends to pursue a strategy targeted at delivering sustainable development in revenue and company value. The company needs that the highly fragmented market and its own anticipated growth offer an opportunity for broadening the business's business and increasing its overall market talk about. The main element strategies of the company are to: produce high quality activities experience raise the amount of customers by making strategic investments, increasing service quality.

Demographic facts:

Regarding economic tendencies and outlooks the income reaches booming level and is expected to develop with the same pace in the area of Gujrat. Per capita income in Gujrat Area was Rs. 1625/- compared to overall Punjab (Rs. 1389/- per month). In area Gujrat 34 percent people you live below the income degree of Rs. 750 per month compared to Punjab where 39 percent people live under poverty line of Rs. 750/- per month (Federal government of Punjab, 2004). About 75-80% of the mind supporting groups of the city reside in foreign countries specifically Europe, UK, U. S, and Gulf Region to earn their income. It has also fostered a belief in us to initiate a project such as this inside our chosen operational area.

Beside the population of metropolis in addition has increasing vigorously. This increment in population coupled with a rise in the income level of the inhabitants has provided a strong chance for our business to flourish in the returning time.

Analysis of rivals:

Currently there is merely one potential rival in our locality, a task initiated by Zamindar Level School. Other potential competitors might be organizations that can offer high technology like Virtual Simple fact to their customers, a product more complex than the mere video games made available from our entity to its prospects.

From the industry data it is visible that activities business is a thriving business with strong market expansion rate, and rate of return for shareholders.

Our establishment is offering unique services and options contrary to our potential rival in our locality. There are a variety of benefits and advantages our business has got over rivals, like better game playing options, timing time, a abundant and diversified marketplace, and other geographic advantages.

Market Segmentation:

Based on the examination of market we've decided to differentiate the market on the basis of gender, income, age and stage in the life span cycle, usage status, and usage rate.

On the basis of level in the life circuit the categories include singles, married couples with children, married but without children, and retired individuals.

The individuals meeting the criterion of income include those having income level of Rs. 40000 and above. Furthermore individuals having personal savings of Rs. 30000+ are also included among our leads. The criterion of income applies to all other segments as well i. e. individuals approaching under the proceeding of singles, married individuals and others also needs to have the above mentioned income level.

Single females are prohibited to get account in our endeavor. This classification has specifically been made by looking at culture of the area of operation of our own business. However there is absolutely no limitation for the membership of males. Independent timing hours have been prepared for both singles and family memberships keeping in view the convenience of both categories.

There are no get older restricts on getting regular membership in our gambling zone. But again the limitation and conditions described above equally apply to people of all age ranges and gender.

Under the proceeding of user position come holidaymakers, and other associates like businessmen, professors, technicians working at dominant positions, and similar proficient intellectuals. Separate timing hours complementing their schedules would be assemble, along with special advertising offers pertained to draw in and hold on to them would be looked at.

Tourists another small market section for The Entertainer will be the vacationers who are drawn to the facility due to its size and appearance.

Description of the Endeavor:


"It really is our quest to provide the best programs, personnel, and equipment, to fully meet up with the various athletics and fitness needs of our own members, while producing a revenue for the owners and investors. Besides providing a fantastic value to your customers "


The Recreational game playing zone is a new multisport organic that provides both participants and informal users an chance to participate in a variety of athletics and leisure programs and activities. The establishment's main goal is to offer an environment of pleasure and choice to its customers seeking fun, entertainment, and excitement by giving a myriad of strategic, adventurous, and other pleasure focused game playing options.

We have started out this opportunity to provide residents of the area with a totally new option to fulfill their need of refreshment and having a great time. Currently the sports opportunities open to masses of the city are speedily depleting credited to increased populace, and advancement in industry which includes converted rural areas into urban ones. There happens to be no other option in metropolis that complements our establishment. Presently there is only one major Playing Ground particularly Zahoor Elahi Stadium operating in the town. Besides this there are some gymnasiums and karate night clubs as well; however nothing of the provide opportunities comparable to our business. So in order to avail the opportunity to satisfy our customers needs of refreshment we have made a decision to include versatile games in our project like Bowling, chess, snooker, ping pong, and with relatively new technology structured video games to entertain children by getting their attention and discomfort.

The uniqueness of our idea has offered us with high chances of success, for there happens to be no close competition operational inside our marketplace area. Only one such team is under engineering near Marghazar Colony under the guardianship of Zamindar Degree University, which is directed to provide activities service to respective university students and faculty associates. No account option is available to people of neighborhood in this activities complex.

We have chosen a site located near Chenab River, occupying a complete area of just one 1 acre. A total of Rs. 10 Million has been put in out to purchase the land. The website has provided us with a strategic position to raised target society of two major districts namely Gujrat, and Gujranwala, and their suburbs. In this manner our company is better in a position to gain first mover advantages by initiating this original project oriented to capture the market of particularly Gujrat and secondly Gujranwala. Hence by choosing this locality to situate our business we could ready of market leader and for that reason can get higher rate of come back on our investment.

High cost volumes have been incurred to obtain land and other capital necessary for full performing of the business. Every thing is bought and there is nothing acquired on lease. The budget to start such a costly project is expected to be round about Rs. 40 to 50 million. Approximately 50% of the funding is decided to be produced through Banking institutions and investment businesses.

The venture would include single account building, including two major partitions. One part is entirely dedicated to Bowling court docket which would consist of 25 columns. As the rest of the area is reserved for other games mentioned previously in the discourse. Special endeavor has been paid to match the service with latest criteria. Besides these attempts to provide food set up are also designed to relinquish our customers.

As this service is completely new to our potential customers so we've also explored the option of trainers, to guide them and help them to learn rules, and procedures involved in participating in games available at the establishment, during their membership with the organization. For this function we have hired the expertise of well reputed trainers working in established organizations comparable to ours in other towns like Lahore, Faisalabad and others. This option to provide expert instructors for our customers was also necessary because nothing of the entrepreneurs initiating the business has been expert in the field dealt by the establishment.

Keys to Success

The Keys to Success for The Recreational Game playing Zone are the following:

Marketing: We must make The Recreational Games Zone a common name in the Gujrat and creatively market our services to each of our market segments.

Atmosphere of center: By creating an unmatched "cool" atmosphere in the video games zone through the use of first class equipment, flooring surfaces, and colors, people will want to consistent visit our center and our ability to retain associates will be enhanced.

Knowledgeable/qualified personnel and management: By providing the users of the service with proficient and qualified staff who show genuine concern for the patrons, people will feel comfortable and confident that this RGZ can meet all of their sport and fitness needs.

Production Plan:

Recreational gaming zone is something oriented entity as opposed to creation business. Hence there is absolutely no section of production plan contained in the business plan of this project. This section is principally discussed available plans of developing businesses.

What we have to discuss here is to list the sources of supplies of video games involved. A number of the equipment include pins found in bowling, the bowls that'll be used for rolling, snooker balls, sticks for participating in snooker, badminton shuttles and rackets, technological assistance in the successful execution of video games plus fixation of any defects, bits found in the performing of chess and the boards on which the overall game is played, and finally the necessary equipment required in the using of table tennis.

Suppliers and their Location:

Principal suppliers in our utilities are working in Sialkot, Lahore and Gujrat as well predicated on the field of expertise of different parts. The accessories required in the taking part in of ping pong, badminton, and snooker can be found at least cost from the firms located in Sialkot. All of those other equipment particularly things made of solid wood would be procured from the suppliers at Gujrat, which established fact for its hardwood works. All of the remaining items unavailable from the specified locations would be purchased from suppliers in Lahore.

Operational Plan:

The operational plan of the business enterprise is simple and straight forward. The business intends to sell its memberships to its leads. Initial membership charge is set at Rs. 5000 for any members regardless of their category. As all the businesses are carried out totally at the establishment facility so the operational plan of your venture is relatively different from most other service oriented businesses.

The requirement of additional major capital is rarely, because it includes relatively long term assets and thus need not be purchased on a continual basis alternatively once in a while for e. g. in case there is breakage of snooker dining tables or table tennis ones. On the other extreme there is usually a need of resources like shuttles, pins, rackets, to name a few. So it has been made a decision to keep an satisfactory stock of these items to meet the regular requirements of customers sufficiently and instantaneously, plus lowering the costs associated with the storage of surplus inventory.

There is an arrangement of split division at RGZ to keep an eye on the working of various operations performed. The hierarchy at the business is depicted in the following diagram.

The company intends to starts operations around Jehlum city as well after 2 yrs of procedures. This location is decided on by looking at the charming market providing great potential for our business to thrive.

Marketing Manager


Establish valued relationships with customers and employees

Create awareness in the market place

Providing the nice environment.

Make the coverage attractive more and more people

Flow of requests for goods and services

Technology utilizations


Finance is considered a backbone of any entity particularly the one going to establish recently. At RGZ the fund department has the following working identified below

Finance Supervisor:


Financial reporting.

Checking cash inflow and outflows

Profit and reduction statements of monthly opening and closing.

Prepare and review budget, revenue, price, payroll entries, invoices, and other accounting documents.

Check of proper working of the cashier.


Serial No.


Registration Fee

Membership Fee

Monthly fee



Rs. 500

Rs. 5000

Rs. 2500


Table Tennis















Computer games








The salaries of varied employees working at RGZ receive in the stand drawn below


Recruitment / Collection of Personnel:

Recruitment/selection criteria

Employee orientation and training

Compensation and Benefit Packages:

Employee Bonus

Base Pay (Salary)

Medical Benefits

Basic Needs

Advance Salary

Marketing Plan

Effective marketing as well as consistent promotion will be the keys to success. The company focuses on a comprehensive internet marketing and classical marketing strategy designed to get new customers, convert leads into sales, and maximize revenue. In the start-up phase this can be a central job of the marketing concept to establish name recognition and its particular trade tag. Several marketing and sales promotion strategies can be purchased in the industry to choose from. Later on the strategy will primarily be targeted to gain clients and create customer devotion of do it again customers.

Market Research:

Prior to starting our endeavor we have believed the scale and intentions in our prospects. The research data was very conducive for the starting of the enterprise of the sort in discussion. The next chart depicts the response our leads have provided to us.

Research Methodology:

The research technique adopted consisted of the following material. Both the major and secondary resources of data collection options were explored as,





SWOT examination of RGZ:

The principal talents of our enterprise are the unique video games provided in comparison to our current competitors. The chosen site has also provided us with first mover gain, for there is no present comparable enterprise operational in the region in mind.

Among the weaknesses come options that people have not included yet, such as pool, Basket Ball, karate golf club, and other products which have been available from our close opponents like speed, AFC as well as others.

There is a strong potential for the venture to get advantage from the opportunity of first move plus advancement by reaping the rewards from prospective customers, for there is no alternative to our opportunity, to which they might refer as substitute. Employing this opportunity we are in an improved position to obtain high rate of earnings on our investment, a component demonstrated in the financial section of the program.

The major threat as identified previously is the invention and improved technology that could be introduced by our potential competitors in the future. Specifically if any competitor that enters the marketplace with relatively advanced technology in the approaching next two years can pose a serious threat to the gains generating capacity for the sports complex. Another recent menace originates from the political scenario prevailing in the united states, particularly war against terrorism, and the causing bomb blasts and explosions created by extremists in a variety of places. In order to avoid this risk special undertaking would be made to void any security lapse.

Competitor research:

The information on this matter has been protected earlier in the plan however here a concise detail regarding the subject is made.

The company is in a sense market leader, with no comparative competitors operational in the locality. A portion of competition originates from organizations like AFC, Tempo, and Zamindar Level College Sports Complex (under structure), credited to relatively similar products made available from these companies, and sometimes offering products that have not been included in our planning businesses.

Despite all these our company has significant tactical benefits over our current and potential competitors. The merchandise offering at the RGZ is completely unique in all aspects. Game titles like chess, bowling have a solid market potential and are offered by less similar organizations working in the nearby areas of our project.

Marketing Targets at RGZ:

Marketing takes on an important role in the survival of any business. The success of the co. in market is dependent considerably after the role of marketing division.

RGZ includes marketing team with high aptitudes and impressive ideas in sports centers.

Here a marketing director, and sale administrator, dealing officer, associate manager and several other employees are working within marketing office.

Specific Marketing Division Goals:

By taking a look at the outcomes from the conducted SWOT evaluation of RGZ and by doing competitor analysis the next main objectives for RGZ marketing plan have been set.

Sell 750 memberships in time one, 1200 by the finish of 12 months two, and 2000 by the end of season three.

Organize and develop various sports activities leagues and market them effectively.

Provide young technology of Gujrat and surroundings a good entertaining plate form

Show at least a 10% return to investors in the first season of procedure.

Marketing Strategies:

Due to the scale and convenient location of our facility, many people will be drawn to The Recreational Games Zone (RGZ) to see what we must offer. However, we will never be content to just await customers to come to us. Instead, we will target our marketing strategies on those market sections who match our offerings. The best thing about marketing The Recreational Gambling Area (RGZ) is that each market portion relates, using ways, to all the others.

Our main aim with our early marketing strategy is to get people into our service. Once people see what we have to offer, and feel the atmosphere that'll be created, they will want to return and participate in the many activities and programs which will be available to them.

Some of the ways The Recreational Gaming Zone (RGZ) are certain to get people in to the facility include:

Offering travels to junior and mature high schools during the building and early on completion stages of the service.

Having a sizable promotional event to start the facility that'll be absolve to everyone.

Hosting and/or supporting various community situations that provides in many people who usually would not come.

Mailing out free day moves to all or any of the surrounding area.

Following the beginning on the Recreational Gaming Zone (RGZ), printing and radio multimedia will be used to promote both the service and the programs that are being offered to get new folks from all around the Gujrat and encompassing marketplace areas.

Target Market Section Strategy:


Media Used

Sales Strategies

Sales promotion

Public relations


Print advertising

Direct marketing

The company uses direct-response advertising, including tv set, internet and other marketing, to attract buyers to the center.


Advertising is any paid form of non-personal communication of ideas or products in the "best press" i. e. tv set, newspapers, journals, billboards, posters, radio, movie theater etc. Advertising is supposed to persuade and also to inform.

Advertisement Targets:

To create maximum awareness of this new athletics complex on the list of people and inform them how important health for anyone.

To build a strong brand collateral by having a definite position in the intellects of the clients.

Media Usage for Advertisements (Budget Requirements):

FM Radio

Print advertising

Direct marketing

Cable Television set Ads

Online marketing

Online marketing

The Company gets the budget and strategy that allows it to make use of dozens of traffic providers to connect to its core website www. RGZ. com. pk.

Newspaper advertising is an essential and desired area of the marketing strategy. Print media advertising is a mass communication tool. Printed advertisements will be used in countrywide and international mags to improve the amount of customers.

Marketing cooperation the simplest way to discover who would make a good spouse is to analyze the potential businesses in the industry.

Direct marketing

The company uses direct-response advertising, including television, internet and other mass media, to attract purchasers to the center.

Media Used



Total Costs (Rs. )

Cable TV

6:00 pm to 11:00 pm

30 seconds

100000 monthly


6:00 am to 10:00pm

45 seconds

60000 monthly



50000 annually

Print Adverts.

100000 annually

Public Relations

Providing them proper training to perform machines.

Oversee game management operation

Provide instant help any member when he/she need.

Organizing some programs on incidents like Eid, and other important incidents.

Oversee and provide assistance for the arranging of most athletic and recreational facilities including the developing of a cost structure and the methods to costs and accumulate all fees incurred.

Strategy and Implementation

The Recreational Game playing Area (RGZ) has a very large potential market. Due to the small volume of entertainment and fitness facilities in the Gujrat City, we feel we can be the main sports activities and fitness organic quickly. This may be achieved by actively and consistently promoting The Recreational Gaming Area (RGZ) through radio and multimedia advertisements.

Sales Strategy

Sales in the activity and fitness team business are based on the assistance and amenities provided by the center. The "something for everybody" slogan meets perfectly using the Recreational Gaming Area (RGZ). Every one of the users of our facility must feel just like they are receiving the best possible value out with their money. When there is a better value, for equivalent services, The Recreational Gambling Area (RGZ) will match or overcome that value for our customers.

Each person desiring a regular membership at The Recreational Gaming Zone (RGZ) can sit down with a consultant and become notified of all of their account policies, terms and conditions. In this brief discussion, the individual will be be informed of all of the services, programs, and amenities The Recreational Games Zone (RGZ) provides. It'll be important to determine a marriage of trust with our members as retaining membership is equally important as producing new customers.

Sales promotion

Sales promotion strategies have short-term results only. Sales advertising will be used for a restricted time to increase the variety of customers. The strategy will include special offers with opening special discounts for clients. The initial regular membership prices will be reduced by 50% for the first 90 days.

Organizational Plan

Company Ownership

The Entertainer will be a Limited Relationship corporation that'll be privately managed. Eight partners will own the company

Identification of Lovers:

The principal associates of the project are

Mr. Usman Shaukat

Mr. Faisal Amjad

Mr. Fawad Saleem

Mr. Hassan Mushtaq

Mr. Qasim Javed

Mr. Mohammad Babar

Mr. Mohammad Adeel

Mr. Fawad Zaman

All these companions have contributed with the same percentage in the total equity of project. Around Rs. 0. 8 Million has been paid by each party. While the staying part has been financed from Banking companies and financing organizations.

Authority of Principals:

The authority is allocated uniformly among all the enterprisers. There is no difference in prospect of different principals.

Management Brief summary and History:

The entrepreneurs will stay within their experience in running the day-to-day operations of the facility, along with jogging and developing various leagues and programs for the city. Back-up for the overall partners includes staff members who will make up for the founders insufficient experience in each area. For example, qualified personnel will be chosen for the food and drink and fitness areas. General help staff will be hired on the need basis as the users of the service increase. There will also be a janitor employed for basic sanitation and maintenance of the organic.

The Entertainer will have a complete personnel of 13 people in the first 12 months of operation. It really is projected an additional three people will be added every year for the next two years. A lot of the incomes are projected to raise 5% per calendar year for the first 3 years. This estimate may be traditional.

Assessment of Hazards:

Among the weaknesses come options that we never have included yet, such as pool, Basket Ball, karate team, and other products that contain been available from our close rivals like pace, AFC and more.

New systems:

We are providing the most advanced technology in RGZ. And we anticipating that for another 2-5 years, the probability of change in technology will be low.

Financial Plan:

Important Assumptions

The financial plan depends upon important assumptions, right from the start, we recognize that collection times are critical, however, not a factor we can affect easily. At least we are preparing to the situation, and working with it. Interest rates, duty rates, and employees burden derive from conservative assumptions.

Some of a lot more important underlying assumptions are:

We assume a normal economy(not very strong such as Pakistan), with recession.

We assume the pace of growth for the number of sports golf club memberships will continue.

The company assumes a number of tendencies are likely to further raise the demand for interior sports.

Break-even analysis:

The risk analysis considers critical factors that can lead to a failure of the business enterprise principle. Such factors can require failures through the implementation stage as well as during procedures. Such potential factors are bought based on the probability at which they can arise. Shown will be the key factors that can result in the failing. Data is attracted from research from five businesses with different services as well as revenue and cost buildings.

Growth is the key strategy of the company. Development activities require a higher level of funding over an extended time frame and, over the course of its existence, the company intends to build up or acquire others. There is absolutely no guarantee that additional financing will be available to the business in the future or be anchored on acceptable conditions. If satisfactory additional funds aren't available, the progress of the company might be significantly lower.

The company may struggle to adjust spending quickly enough to offset any surprising revenue shortfall. If the business has a shortfall in revenue in relation to the expenditures, the operating results will suffer. The operating results for any particular quarter may well not be indicative of future operating results.

The company will experience an interval of rapid expansion that will lead to new and increased responsibilities for existing management workers. Further, the business will employ a volume of additional older management personnel. The company's growth is expected to continue to place, a significant strain on the company's management and operating and financial systems.

. Inadequate demand and wrong capacity frequently contributes to business failure. This consists of forever low demand and a temporary collapse popular. Often demand estimates were too positive at the outset. Such failures may also come from exterior shocks rather than operating deficiencies.

Disruptions or management failures could cause interruptions in service or reduced earnings. If service is not restored in a timely manner, this would reduce earnings or increase costs. Service disruptions could also damage the reputation with customers, creating the company to lose existing customers or have a problem getting new ones.

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