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The Real Chocolate Company Marketing Essay

The Real Chocolates Company is a Gourmet delicious chocolate company that offers a variety of products as well as handmade premium delicious chocolate. They specialise in organic and natural chocolates and also have over 100 varieties of delicious chocolate making them a potential menace to companies such as Heresy and Ferrero-Rocher. The company was identified among the most effective growing small general population companies this is based on the information provided in the case study. This assignment will look at the existing strategic position of the true delicious chocolate company, as well as their selection of products and services. This assignment will also go through the key stake holders and the tactical purpose followed by an detailed look at the strategist intention,

External Analysis

External Research examines the opportunities and threats that existing in the current environment in which the business practices. Atlanta divorce attorneys business opportunities can be found and threats individually and in the ever changing market segments opportunist and risks can emerge quickly. On this section I'll use pestle and porters 5 pushes to examine the hazards and opportunities

1. 1PESTLE Analysis


The Real Chocolate company as well as nearly every company that markets goods and services, must comply with government regulations in the united states thy operate in, it can become a menace if the legislation change on the amount of chocolate that can be produced and consumed, relating to (Morone, 2002) the weight problems levels in america reach an all-time high and junk food and confectionery good such as Chocolates and sweets are at fault, this external push can threaten the true chocolate company.

Taxes on chocolate and other legislations would have an impact on the price tag on chocolates and confectionery products, this danger could seriously impact the real delicious chocolate company, as the business do not sell their goods in local stores they are in a bigger drawback, but as products are made in store and yourself production can be ended relatively easily.

Health concerns can also influence the sales of the chocolate despite the fact that chocolates has numerous health advantages, but when used irresponsibly can have a poor affect. As mentioned earlier, over weight is one matter that appears to be influencing very business and companies have to generate healthier alternatives.

Prices of recycleables could increase and decrease depending on steadiness of the current economic climate and or the market, in the case of environment wheatear conditions in cocoa farms may become harsh and have an impact on the quantity of coca produce, with limited resources the demand for coca will be higher and the price for the raw material will be increased. This is the primary threat that the real chocolate company faces, unlike other problems that can be solved with creating healthier alternatives, this hazard cannot be set unless the real chocolate company invested in their own coca farm


Young people have become more 3rd party from a more youthful age therefore they have to become the target market for gourmet chocolate the real delicious chocolate company, this group can provide as a potential opportunity to increase sales.

Improvement of the business website can allow for better promotion of products as well as better networking opportunities such as increasing client stock portfolio and hopeful gain international clients thus improving the companies likelihood of being successful overseas.

Following Ferrero-Rocher's designed with their packages; the true chocolates company should offer their products in a distinctive design that helps them stand of from your competition, also they can take advantage of their types and program each particular chocolates in its personal bundle, this could be costly but it will include public knowing of the company.

Join medical bandwagon, the true chocolate company may use the obesity danger to their gain by creating more helter alternatives, it would help if the business stressed the actual fact that their product is health set alongside the competitions.

1. 2 Porter 5 forces

Assess the competitive environment to find the dangers and opportunities that the real chocolate company encounters in their market.

Rivalry in the chocolate industry is very high, according to the research conducted in other tasks the market is highly competitive, which means that more capable companies on the market will have larger growth and greater returns compared to the real delicious chocolate company, this danger means that the true Chocolate company would have to create a fresh strategy in order to compete directly with the bigger rivals

Suppliers contain the most electricity in the delicious chocolate industry as stated earlier, in the even a war or climate affect the coca supplies the price of chocolate will surge, this means the real chocolate company must pay more and cover the price would have to increase price. Regarding to (Wearden, 2011) coca prises are on the rise this means that suppliers will have a much greater power over the real chocolate factory.

Entry in to the market is high but as the real chocolate sells organic and natural gourmet delicious chocolate they are not in immediate hazard from new universal chocolate companies joining the marketplace.

Internal Analysis

This section will identify the internal capabilities of the true chocolates company and match them against factors commonly found in the industry.

2. 1 Talents and Weaknesses

A company motto may not appear so important but "Perfection in handmade gourmet delicious chocolate" is an outstanding way to see customers of the product quality and care and attention than goes into the chocolates.

The company's high regard for the community is a real strength wherein the company provides sponsorships and provision for educational opportunities, as explained in the event study this technique is low-cost but has a high publicity return. Promotion is an essential for small companies and the more people know about the business the higher the prospect of clients.

The larger kinds is a competitive gain that other chocolatiers shortage, the larger pieces of gourmet and the variety doesn't limit the customers which promotes higher sales as they have sufficient variety to cater to every customer.

The real delicious chocolate company strengths include their new included management system, Making reference planning (MRP II) ensures the business's system are taken care of, the new system allows the company to predict and planning for any issues that might affect the business on a regular basis. Ultimately it addresses functional planning units and is also capable of answering "what-if" questions, constantly readjusting to the every changing products, this is corresponding to (Investopedia, 2009)

Bad promotion can be the down semester of any business, regarding the Real Chocolate company advertisement or lack of it is one of the primary weaknesses of the business. With the proper advertisement tools the true chocolates company would improve the volume of customers they may have as well as increase sales.

One of the largest weaknesses the true chocolate company has will there be lack of enhancements; competition have branched out into different markets or even different facets in the same market, for example Hershey (a rival chocolates company) has kept in the same market but has created lots of confectioneries goods to increase their sales and market profile.

Staff strength

http://essayblog. org/wp-content/examples/chocolate. pdf

http://en. wikipedia. org/wiki/Document:Porters_five_forces. PNG

http://www. ukessays. com/essays/business/using-strategic-analysis-and-strategic-management-business-essay. php

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